Services > UX Evaluation

UX Evaluation

UX Online Survey

UX Online Surveys are a scalable method for collecting direct user feedback from a large number of participants and deriving well-founded insights about the user experience from it. They deliver meaningful, data-driven insights that help companies improve products and services in a targeted and continuous way.

Collecting direct user feedback: How large user numbers enable informed decisions

Many companies face the challenge of understanding the needs and preferences of their users in order to adapt and optimise their products and services accordingly. In order to make informed decisions, direct feedback from a large number of users is often required.

Valuable insights from UX online surveys: potential improvements for products and services

Our UX Online Surveys offer an effective way to collect valuable feedback from users without them having to be physically present. Through targeted questions and analysis, we use UX Online Surveys to provide meaningful insights into the user experience that enable your company to continuously improve its products and services.

Our online surveys offer numerous advantages

Professional support and advice from our experienced UX online survey team.

Flexibility and scalability for different projects.

Customized surveys for specific target groups.

Access to various panel providers to realize the target groups.

High participation rates thanks to user-friendly survey designs.

Quick provision of results.

Data-driven decisions thanks to meaningful analyses.

Ensuring data privacy and security.

FAQs

A UX Online Survey is a structured digital survey that captures quantitative feedback from many users at the same time. It is superior to the Usability Test when statistical representativeness is required, when attitudes, satisfaction values or perceived quality of use are to be measured, or when the budget for moderated tests is insufficient. The Usability Test remains stronger when it comes to understanding *why* users fail. Both methods complement each other optimally in mixed-methods approaches.

UX Online Surveys are suitable for companies that need the direct feedback of a large number of users in order to make well-founded decisions about optimizing their products and services. They are particularly valuable when qualitative methods such as usability tests or depth interviews are to be supplemented by quantitative data.

You receive a detailed analysis with prioritized recommendations for action that concretely shows where there is optimization potential in the user experience and how it can be addressed in a targeted way. All results are data-driven and prepared in such a way that they can feed directly into your product decisions.

We have access to various panel providers and can thus reach almost any target group efficiently and reliably. Our team advises you on the optimal recruitment strategy to ensure that the right users participate in your survey.

For target groups that are easily reachable via panel providers, the field phase of an online survey can be completed in two to five days. Hard-to-reach target groups – such as B2B decision-makers or niche groups – can take two to three weeks. In addition there is the analysis phase: a descriptive analysis is possible in two to three working days; in-depth analyses with segmentations or open-ended answers typically take two weeks. We communicate the timeframe transparently before the project starts.

Contact us

Dr. Leonie Nowack
Senior UX Researcher

Leonie

Dr. Leonie Nowack
Senior UX Researcher