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UX Evaluation
Onsite surveys
Onsite surveys enable companies to survey website visitors directly and in real time and thus gain authentic insights into their needs, expectations and emotions. They deliver valuable user feedback that conventional analysis methods cannot capture, and create the basis for continuous optimization of the user experience.
Gathering valid and authentic insights into user behavior
To continuously improve the user experience, it is important to understand the behavior and needs of your website visitors. Traditional methods of analysis are often not sufficient to fully capture the actual thoughts and emotions of users.
Onsite surveys: real-time feedback for continuous improvement of the user experience
Our onsite surveys enable your company to engage directly with your website visitors and receive valuable feedback in real time. Through targeted questions and interactions, we can gain deep insights into the needs and expectations of your users, allowing you to continuously optimize their user experience.
We have years of experience in surveying website visitors.
Targeted on-site surveys to obtain relevant user feedback.
Expertise in formulating effective questions to capture relevant information.
Automated processes for selecting survey participants on your website.
Integrate surveys into your website without interrupting the user experience.
Customizable survey designs for seamless integration with your brand image.
Real-time analysis and dashboard reporting for instant insights.
Continuous optimization of the survey strategy based on the analysis of results.
FAQs
What is an onsite survey and why is it more meaningful than follow-up surveys?
An onsite survey is a short survey that is displayed directly during website use and surveys visitors at the moment they are interacting with the product. It is more meaningful than follow-up surveys – for example by email – because it minimizes recall bias: users describe their experience at the moment of experiencing it, not from memory. This delivers more authentic insights into motivation, frustration and unfulfilled expectations.
Who is an onsite survey suitable for and when should it be avoided?
Onsite surveys are suitable for companies that want to understand what users are looking for on the website, why they do not convert or where they have problems. They are particularly valuable for diagnosing conversion problems or for continuous UX measurement. They should be avoided when the user experience is particularly fragile, for example during focused checkout processes. There, poorly placed surveys can actively lower conversion. Timing and placement are decisive.
How are survey participants selected on the website?
We use automated processes to select survey participants in a targeted way and according to defined criteria, for example based on page views, dwell time or user behavior. This ensures that the right users are surveyed at the right time.
How is it ensured that the survey does not disrupt the user experience?
Our onsite surveys are designed and placed in such a way that they do not interrupt the user experience. Through customizable survey designs, they blend seamlessly into the brand image of your website and are perceived by visitors as a natural part of the page.
What does an onsite survey cost?
he cost depends on the scope, duration and individual requirements. We advise you individually on the optimal sample size to ensure valid and reliable results.