Analyse & Explore
We combine the high methodological quality criteria of market research with the demands of the digital world of experience. To design products and services in a user-centric way, we need to understand people and their needs and life situations. The comprehensive understanding of user needs and requirements is the basis for the development of a successful UX strategy. Together with you, we lay this foundation and develop a customized UX strategy to optimally align your products and services with the needs of your target group.
Personas are fictitious people with names, ages, preferences and personal lives. In the past, there were only target groups. But they had neither names nor private lives. Much too diffuse for developers and designers! Personas, on the other hand, are nicely concrete; they help to better empathize with the user. We create personas based on user research, qualitative methods and online surveys.
CUSTOMER JOURNEY MAPPING
Customer journey mapping turns feelings into facts. Sounds strange, but it’s true. We use it to map the points of contact a user has with a company – and how they feel about them. If he feels uncomfortable somewhere, we find out why. We base the visualization on service design blueprints and show which user interacts with the product or service, how and where.
You can then work with the result. For example, on the fact of delivering a really good experience to the customer.
Project-specific and development-accompanying UX communities form a direct line to the company’s own customers and users – throughout the entire development process. Different UX research methods can be applied in the community – depending on what is needed at the time. Due to the quick availability of UX researchers and users, feedback will also be available quickly and reliably. UX communities enable continuous dialog and constant feedback – a good thing for any development.
IDEATION & DESIGN THINKING
Design thinking refers to a systematic approach to complex problems from all areas of life. We help to develop new ideas and solutions with you and your stakeholders, using structured procedures and preparations.
In ideation and co-creation sessions, the steps of design thinking are applied to develop strategically relevant and successful solutions.
In Design Sprints we go through the following stages in 4 or 5 days: problem definition, solution finding, prototyping, testing, derivations.
We moderate the workshops with you and the stakeholders, support the prototyping, conduct the interviews during the testing and support the objective derivation of measures. The focus is on user-centered product and solution ideas and this in record time, because we can confidently leave unstructured meetings, long absences and unclear responsibilities behind us in Design Sprints.