{"id":31329,"date":"2024-11-27T13:45:01","date_gmt":"2024-11-27T12:45:01","guid":{"rendered":"https:\/\/www.skopos-nova.de\/?page_id=31329"},"modified":"2026-05-07T13:48:33","modified_gmt":"2026-05-07T11:48:33","slug":"ux-exploration","status":"publish","type":"page","link":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration","title":{"rendered":"UX Exploration"},"content":{"rendered":"<div class='flex_column_table av-qvv5t4x-735b63c58e690d22e4204a9495da178c sc-av_one_third av-equal-height-column-flextable'><div  class='flex_column av-qvv5t4x-735b63c58e690d22e4204a9495da178c av_one_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch  '     ><\/div>\n<div class='av-flex-placeholder'><\/div><div  class='flex_column av-qett1q9-0fb6ae36a7f5f0a030731ab95c0769fe av_one_third  avia-builder-el-1  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic pop-up avia-full-contain  '     ><section  class='av_textblock_section av-pz8b541-afdb1dda736cd8d6efc813213833d312 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/11\/hexagon-red.svg\" alt=\"UX STRATEGY &amp; UX CONSULTING\" width=\"100px\" height=\"auto\" \/><\/p>\n<h1 style=\"text-align: center; margin-top: 20px;\"><strong>UX Exploration<\/strong><\/h1>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div><div  class='flex_column av-pdixush-ea55418b5dc512611a6421ad7d931a12 av_one_third  avia-builder-el-3  el_after_av_one_third  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p4ad49t-b3f5e1c6dce3c3b84e2cd0750d6ae8c8\">\n#top .flex_column.av-p4ad49t-b3f5e1c6dce3c3b84e2cd0750d6ae8c8{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-p4ad49t-b3f5e1c6dce3c3b84e2cd0750d6ae8c8{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-p4ad49t-b3f5e1c6dce3c3b84e2cd0750d6ae8c8 av_one_fifth  avia-builder-el-4  el_after_av_one_third  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ojuns1t-0da6c42438d734e9a548dd3eabea3543\">\n#top .flex_column.av-ojuns1t-0da6c42438d734e9a548dd3eabea3543{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-ojuns1t-0da6c42438d734e9a548dd3eabea3543{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-ojuns1t-0da6c42438d734e9a548dd3eabea3543 av_three_fifth  avia-builder-el-5  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-animated-generic pop-up  column-top-margin'     ><section  class='av_textblock_section av-o9gl4o1-6a70b895fc62208a5cfdd63f27f96d21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">With UX Exploration (discovery research \/ user research), we help you ask the right questions early and gain robust user insights before investing in solutions. We identify user needs, usage contexts, and relevant pain points, and make opportunities, risks, and assumptions visible. This enables you to set clear priorities and justify upcoming product decisions in a structured and transparent way.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nvyxuip-663203fdda2d383c77d7c21aea7fd282\">\n#top .flex_column.av-nvyxuip-663203fdda2d383c77d7c21aea7fd282{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-nvyxuip-663203fdda2d383c77d7c21aea7fd282{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-nvyxuip-663203fdda2d383c77d7c21aea7fd282 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  el_before_av_one_full  flex_column_div  column-top-margin'     ><\/div>\n<div  class='flex_column av-ncue1ep-6b1387fe0c6e09fc3e9596faca8249ff av_one_full  avia-builder-el-8  el_after_av_one_fifth  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><div  class='avia-button-wrap av-mktvvsx-8b2125cda2049759d0ec53a0a001175b-wrap avia-button-center  avia-builder-el-9  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mktvvsx-8b2125cda2049759d0ec53a0a001175b\">\n#top #wrap_all .avia-button.av-mktvvsx-8b2125cda2049759d0ec53a0a001175b{\nbackground-color:#49bc97;\nborder-color:#49bc97;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mktvvsx-8b2125cda2049759d0ec53a0a001175b:hover{\nbackground-color:#ff9c1b;\ncolor:black;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mktvvsx-8b2125cda2049759d0ec53a0a001175b:hover .avia-svg-icon svg:first-child{\nfill:black;\nstroke:black;\n}\n<\/style>\n<a href='https:\/\/www.skopos-nova.de\/en\/contact'  class='avia-button av-mktvvsx-8b2125cda2049759d0ec53a0a001175b av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"CONTACT US\"><span class='avia_iconbox_title' >CONTACT US<\/span><\/a><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mh1s6wx-f4f9615dc2aac9f31ea3c4121ddf7be3\">\n.avia-section.av-mh1s6wx-f4f9615dc2aac9f31ea3c4121ddf7be3{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-mh1s6wx-f4f9615dc2aac9f31ea3c4121ddf7be3 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ededed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-mh1s6wx-f4f9615dc2aac9f31ea3c4121ddf7be3 main_color avia-section-small avia-no-border-styling  avia-builder-el-10  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-5vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='5' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31329'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lnjgg81-4c3b881f8861d4645635aa0c332b156b\">\n.avia-section.av-lnjgg81-4c3b881f8861d4645635aa0c332b156b{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-lnjgg81-4c3b881f8861d4645635aa0c332b156b main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31329'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lc3krxd-f05e7481c3ce094df04fa1b9a3f2eae1\">\n.flex_column.av-lc3krxd-f05e7481c3ce094df04fa1b9a3f2eae1{\nwidth:48.75%;\n}\n<\/style>\n<div  class='flex_column av-lc3krxd-f05e7481c3ce094df04fa1b9a3f2eae1 av_one_half  avia-builder-el-12  el_before_av_one_half  avia-builder-el-first  parallelogram first flex_column_div av-animated-generic pop-up avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos-nova.de\/services\/ux-exploration\/in-depth-interviews-idis\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos-nova.de\/services\/ux-exploration\/in-depth-interviews-idis  title=\"UX Traning\" alt=\"UX Traning\">Link to: In-Depth-Interviews (IDIs)<\/a><br \/>\n<section  class='av_textblock_section av-kcph5cx-975c8c878a7eb78d56765e29e820a008 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In in-depth interviews (qualitative user interviews), our UX research team uncovers the key \u201cwhy\u201d questions: what users expect and why, which terms they use, how they interpret content and interactions, and where barriers arise before they reach their goals.<\/p>\n<p>We design the interview guide, recruit suitable participants (optionally via established recruitment processes), and conduct sessions remotely or on-site. From statements, examples, and context, we derive patterns, usage and purchase triggers, and concrete pain points along your customer journey.<\/p>\n<p>You receive prioritized opportunities, clear hypotheses\/assumptions, and actionable recommendations for concept, content, and interaction design.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2r020x-a3153e2bc08d91a36e33eda6566d8ca2\">\n.flex_column.av-k2r020x-a3153e2bc08d91a36e33eda6566d8ca2{\nwidth:48.75%;\nmargin-left:2.5%;\n}\n<\/style>\n<div  class='flex_column av-k2r020x-a3153e2bc08d91a36e33eda6566d8ca2 av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_one_half  parallelogram flex_column_div av-animated-generic pop-up avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos-nova.de\/services\/ux-exploration\/gruppendiskussionen\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos-nova.de\/services\/ux-exploration\/gruppendiskussionen >Link to: Gruppendiskussionen<\/a><br \/>\n<section  class='av_textblock_section av-j9ozlb5-f4e617a17a8c1072b41f92067de7460d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>SKOPOS NOVA moderates focus groups in a way that turns opinions into actionable decision foundations. Together, we refine goals, target groups, and stimuli and develop a discussion guide tailored to your specific question \u2013 e.g., for variant comparisons, prioritization, concept validation, or assessing structure and language clarity.<\/p>\n<p>We run sessions in a structured way, manage group dynamics, and ensure all relevant perspectives are captured.<\/p>\n<p>You receive distilled insights with clear priorities, coherent argumentation lines, and concrete recommendations for the next iteration of concept, content, and UX.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ik4yg75-2160d5b682573a769090f934761ea105\">\n.flex_column.av-ik4yg75-2160d5b682573a769090f934761ea105{\nwidth:48.75%;\n}\n<\/style>\n<div  class='flex_column av-ik4yg75-2160d5b682573a769090f934761ea105 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  parallelogram first flex_column_div av-animated-generic pop-up avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos-nova.de\/services\/ux-exploration\/personas\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos-nova.de\/services\/ux-exploration\/personas >Link to: Personas<\/a><br \/>\n<section  class='av_textblock_section av-hrga3fl-ae560ee18ec2d427806aaacffadb09ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>SKOPOS NOVA creates data-driven personas so your team has a shared, reliable understanding of key user groups and usage situations.<\/p>\n<p>We analyze existing sources (e.g., interviews, support\/community feedback, prior research findings) and supplement them if needed with additional research. From this, we develop a persona set with clear profiles: goals, tasks\/JTBD (where applicable), usage contexts, expectations, and typical barriers.<\/p>\n<p>You receive persona cards and a concise interpretation of implications for information architecture, content, and interaction \u2013 including concrete recommendations on which requirements should be addressed first in development and roadmap planning.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h2wg3wh-a2e280341c3dc92d3c608439c0342b6b\">\n.flex_column.av-h2wg3wh-a2e280341c3dc92d3c608439c0342b6b{\nwidth:48.75%;\nmargin-left:2.5%;\n}\n<\/style>\n<div  class='flex_column av-h2wg3wh-a2e280341c3dc92d3c608439c0342b6b av_one_half  avia-builder-el-21  el_after_av_one_half  el_before_av_one_half  parallelogram flex_column_div av-animated-generic pop-up avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos-nova.de\/services\/ux-exploration\/customer-journey-mapping\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos-nova.de\/services\/ux-exploration\/customer-journey-mapping >Link to: Customer Journey Mapping<\/a><br \/>\n<section  class='av_textblock_section av-gd516w1-bd9b1d0bbbcc78f54fcc4c3d53dc0aab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With customer journey mapping (journey map \/ touchpoint analysis), SKOPOS NOVA shows where time is lost, expectations break, or handovers between channels fail in your customer journey.<\/p>\n<p>We consolidate existing insights, enrich them with user feedback, and align stakeholders into a shared view \u2013 from initial entry and orientation through usage to problem resolution.<\/p>\n<p>You receive a journey map highlighting key moments, information needs, pain points, and friction points \u2013 including prioritization of what should be improved first. From this, we derive concrete recommendations on which changes in UX, content, or process will have the greatest impact and what next steps are most meaningful.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l3daqp-6e2ca5b19bf83f11845b51a78674e94a\">\n.flex_column.av-1l3daqp-6e2ca5b19bf83f11845b51a78674e94a{\nwidth:48.75%;\n}\n<\/style>\n<div  class='flex_column av-1l3daqp-6e2ca5b19bf83f11845b51a78674e94a av_one_half  avia-builder-el-24  el_after_av_one_half  avia-builder-el-last  parallelogram first flex_column_div av-animated-generic pop-up avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos-nova.de\/services\/ux-exploration\/ux-communities\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos-nova.de\/services\/ux-exploration\/ux-communities >Link to: UX Communities<\/a><br \/>\n<section  class='av_textblock_section av-eusvdpd-29a44aac4a5715b8be2d1b7d31b9ac7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With UX communities, you shorten the time from \u201cquestion\u201d to \u201canswer\u201d by maintaining a permanent user panel (research panel) for quick checks and short deep dives.<\/p>\n<p>SKOPOS NOVA builds the community, defines recruitment, rules, and consent processes, and develops suitable formats for fast validation (e.g., concept checks, prototype feedback, language\/structure tests). In ongoing operations, we manage invitations, moderation, and analysis.<\/p>\n<p>The technical and operational implementation of the community infrastructure is carried out in collaboration with <a href=\"https:\/\/www.skopos-connect.de\/en\" target=\"_blank\" rel=\"noopener\">SKOPOS CONNECT<\/a>, ensuring scalable panel and field management that reliably supports continuous UX research processes.<\/p>\n<p>You receive regular syntheses that reveal patterns over time and derive concrete recommendations for backlog prioritization, prototype improvements, and decisions regarding content and flows.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eb0sy75-75a38014279c94e78764f58ce5f73b7a\">\n.avia-section.av-eb0sy75-75a38014279c94e78764f58ce5f73b7a{\nbackground-color:#ededed;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-eb0sy75-75a38014279c94e78764f58ce5f73b7a .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n\n@media only screen and (min-width: 990px){ \n.avia-section.av-eb0sy75-75a38014279c94e78764f58ce5f73b7a{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.avia-section.av-eb0sy75-75a38014279c94e78764f58ce5f73b7a{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.avia-section.av-eb0sy75-75a38014279c94e78764f58ce5f73b7a{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-eb0sy75-75a38014279c94e78764f58ce5f73b7a main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-6vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='6' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31329'><div class='entry-content-wrapper clearfix'><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_4'  class='avia-section av-dz78azl-eeb30041172c78a51dc6bb87d850af8a main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-28  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31329'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dnodgo1-b48f8e3d0f851d94970737a631f82f18\">\n#top .flex_column.av-dnodgo1-b48f8e3d0f851d94970737a631f82f18{\nmargin-top:40px;\nmargin-bottom:40px;\n}\n.responsive #top #wrap_all .flex_column.av-dnodgo1-b48f8e3d0f851d94970737a631f82f18{\nmargin-top:40px;\nmargin-bottom:40px;\n}\n<\/style>\n<div  class='flex_column av-dnodgo1-b48f8e3d0f851d94970737a631f82f18 av_one_full  avia-builder-el-29  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-cxxm4f5-8de6228302550be541f4ac99256ea10b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">When do you need what<\/h2>\n<\/div><\/section><\/div><div class='flex_column_table av-cmo1n4x-d066b71f852f51f21766fe8e9baac9a1 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cmo1n4x-d066b71f852f51f21766fe8e9baac9a1\">\n.flex_column.av-cmo1n4x-d066b71f852f51f21766fe8e9baac9a1{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-cmo1n4x-d066b71f852f51f21766fe8e9baac9a1 av_one_half  avia-builder-el-31  el_after_av_one_full  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic pop-up  column-top-margin'     ><section  class='av_textblock_section av-c3ohvi9-38a6fb3de0b8b627e3b896e3e47f5bfb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Deep understanding:<\/strong> When you are in the concept phase or discussing a feature but lack insight into motivations, expectations, and terminology, in-depth interviews (IDIs) are ideal. They uncover motivations, usage contexts, and barriers \u2013 especially valuable pre-launch when assumptions are still flexible.<\/p>\n<p><strong>Aligning perspectives:<\/strong> When you need to capture multiple viewpoints and understand differences between user groups, group discussions are useful \u2013 e.g., for variant comparisons, prioritization, or language\/structure validation.<\/p>\n<p><strong>Sharpening target groups:<\/strong> When your product is growing, new segments emerge, or teams lack a shared understanding of users, personas provide alignment and help consistently prioritize requirements in development and roadmap planning.<\/p>\n<p><strong>Making experiences visible:<\/strong> When CX or service issues occur and it is unclear where they originate, customer journey mapping reveals cross-channel friction points and makes priorities for UX, content, and processes tangible.<\/p>\n<p><strong>Continuous validation:<\/strong> When you make frequent decisions but don\u2019t want to run a full research project each time, a UX community (user panel\/research panel) is suitable \u2013 for quick checks, prototype feedback, and longitudinal comparisons.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bnjvydd-499d12239644c3cb97381ac2a1487d40\">\n.flex_column.av-bnjvydd-499d12239644c3cb97381ac2a1487d40{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\nheight:auto;\nmin-height:250px;\nbackground:url(https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/05\/uxexploration01.jpg) 50% 0% no-repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-bnjvydd-499d12239644c3cb97381ac2a1487d40 av_one_half  avia-builder-el-33  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top av-animated-generic pop-up avia-full-stretch  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b65730h-120619c35b8ff3d201561f4c0ff659d9\">\n#top .hr.hr-invisible.av-b65730h-120619c35b8ff3d201561f4c0ff659d9{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-b65730h-120619c35b8ff3d201561f4c0ff659d9 hr-invisible  avia-builder-el-34  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-am6tght-ac6c5bb9adfb7d6d718429c718e978c3\">\n#top .flex_column.av-am6tght-ac6c5bb9adfb7d6d718429c718e978c3{\nmargin-top:40px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-am6tght-ac6c5bb9adfb7d6d718429c718e978c3{\nmargin-top:40px;\nmargin-bottom:0px;\n}\n\n@media only screen and (min-width: 990px){ \n#top .flex_column.av-am6tght-ac6c5bb9adfb7d6d718429c718e978c3{\nmargin-top:40px;\n}\n.responsive #top #wrap_all 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svg:first-child{\nfill:black;\nstroke:black;\n}\n<\/style>\n<a href='https:\/\/www.skopos-nova.de\/en\/contact'  class='avia-button av-ai81pmp-6e6f92107c1e38ac5e4739fb83538f1a av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"CONTACT US\"><span class='avia_iconbox_title' >CONTACT US<\/span><\/a><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31329'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9vgc3y9-fc58a45adb92a33bfd52a81029db5977\">\n#top .hr.hr-invisible.av-9vgc3y9-fc58a45adb92a33bfd52a81029db5977{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-9vgc3y9-fc58a45adb92a33bfd52a81029db5977 hr-invisible  avia-builder-el-37  el_after_av_section  el_before_av_custom_layout  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='default' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' av-medium-custom_margin_sync='true' av-small-custom_margin='' av-small-custom_margin_sync='true' av-mini-custom_margin='' av-mini-custom_margin_sync='true' svg_div_top='' svg_div_top_color='#333333' svg_div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_div_top_opacity='' svg_div_bottom='' svg_div_bottom_color='#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_max_height='none' svg_div_bottom_opacity='' fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' color='main_color' background='bg_color' custom_bg='#49bc97' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' custom_arrow_bg='' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' css_position_z_index='' av-desktop-css_position_z_index='' av-medium-css_position_z_index='' av-small-css_position_z_index='' av-mini-css_position_z_index='' id='' custom_class='' template_class='' aria_label='' av_element_hidden_in_editor='0' av_uid='av-8ht57ke' sc_version='1.0']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#ffffff' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-mffg3rdz' sc_version='1.0' admin_preview_bg='']\r\n<h2 style=\"text-align: center; color: black!important;\"><span style=\"font-size: 1.7rem;\">Testimonials<\/span>\r\nYour success story drives us.<\/h2>\r\n[\/av_textblock]\r\n\r\n[av_hr class='invisible' icon_select='yes' icon='ue808' font='entypo-fontello' position='center' shadow='no-shadow' height='35' custom_border='av-border-thin' custom_width='50px' custom_margin_top='30px' custom_margin_bottom='30px' custom_border_color='' custom_icon_color='' id='' custom_class='' 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nav_arrow_color='' nav_arrow_bg_color='' nav_dots_color='' nav_dot_active_color='' margin='' margin_sync='true' padding='20px' padding_sync='true' av-desktop-margin='' av-desktop-margin_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-margin='' av-medium-margin_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-margin='' av-small-margin_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-margin='' av-mini-margin_sync='true' av-mini-padding='' av-mini-padding_sync='true' font_color='' color='' background_color='bg_simple' bg_color='#ffffff' gradient_color_direction='vertical' gradient_color_1='#000000' gradient_color_2='#ffffff' gradient_color_3='' border='' border_width='' border_width_sync='true' border_color='' border_radius='' border_radius_sync='true' box_shadow='' box_shadow_style='0px,0px,0px,0px' box_shadow_color='' animation='slide' transition_speed='' autoplay='false' interval='8' heading_tag='' heading_class='' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' id='' custom_class='nova-testimonial-slider-zitate nova-slider-quote-same-height' template_class='' av_uid='av-mffg775s' sc_version='1.0']\r\n[av_content_slide title='Stadtwerke Bonn' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-i033gu' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>UX Testing<\/strong>\r\n\r\nThanks to SKOPOS NOVA's flexible and professional approach, we were able to implement UX testing for our BONNmobil app perfectly, both in terms of time and cost, within the tight project schedule.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb.png 200w\" alt=\"\u201eT\u201ctelecom\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Simon Brand,<\/strong> Stadtwerke Bonn,\r\nMarketing Manager Communications Marketing\r\n<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Vaillant Group' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-5wkfaxa' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>Usability, specific recommendations for action<\/strong>\r\n\r\nWe have enjoyed working with NOVA for many years. The usability of our apps and web applications has been significantly improved thanks to specific recommendations for action. Till Winkler's team is professional, flexible and enjoys its work. It is a pleasure to work with them.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-logo-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-logo-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-logo-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-logo.png 200w\" alt=\"\u201eAir Up\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Daniela Jargon,<\/strong> Vaillant Group,\r\nSenior Manager Market Research<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Stadtwerke Bonn' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-5ayg6r2' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>UX Testing<\/strong>\r\n\r\nTogether with the federal city of Bonn, we will develop a mobility app for Bonn and the surrounding region as part of the 2035 Climate Plan. Whether BONNmobil can serve as the basis for connecting all existing mobility services in Bonn was to be evaluated through UX testing and live tests on site. SKOPOS NOVA was the ideal partner for this, professionally compiling test results covering all aspects and enabling us to develop a user-friendly solution in all respects based on the existing BONNmobil app.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb.png 200w\" alt=\"\u201eSWB\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Georg\u00a0Bechthold,<\/strong> Stadtwerke Bonn,\r\nDeputy Head of Communications and Marketing\r\n<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='TC GROUP' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-6camj7y' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>UX Analyse Shop<\/strong>\r\n\r\nThe collaboration with SKOPOS NOVA was thoroughly professional and effective. The UX analysis of our shop provided us with valuable, actionable insights. I would recommend SKOPOS NOVA anytime.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-180x180.jpg\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/thecustomizationgroup-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/thecustomizationgroup-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/thecustomizationgroup-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/thecustomizationgroup.png 200w\" alt=\"\u201eAir Up\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Sven Hantke,<\/strong> tcgroup,\r\nHead of Enterprise Business<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Air Up' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-6jyn39q' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>UX Community \"Hydration Heroes\"<\/strong>\r\n\r\nAbove all, you (NOVA) stand for flexibility and speed, always being available and quality. With you, we have definitely discovered that the 24\/7 feedback channel from the community is extremely important and very beneficial for product development.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-180x180.jpg\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-180x180.jpg 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-80x80.jpg 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-36x36.jpg 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up.jpg 200w\" alt=\"\u201eAir Up\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Elena Burth at HOLY UX,<\/strong> Air Up GmbH,\r\nConsumer Insights Analyst<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Brickmakers' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-6y9cbqm' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>8 concept ideas \u2013 1 prototype<\/strong>\r\n\r\nOur colleagues at Skopos Nova created a relaxed and productive atmosphere throughout the design sprint. It was amazing how quickly they familiarised themselves with complex, unfamiliar topics. We look forward to future joint projects.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers_01-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers_01-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers_01-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers_01.png 200w\" alt=\"\u201eBrickmakers\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Liana Frei,<\/strong> BRICKMAKERS GmbH,\r\nUX Designerin<\/span><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Monika Wack,<\/strong> BRICKMAKERS GmbH,\r\nProduct Ownerin<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='MVV' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-mffg72o6' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>Holistic UX Research<\/strong>\r\n\r\nWhether it's optimising our website or improving the user-friendliness of our timetable applications, the UX experts at SKOPOS NOVA have always helped to meet our customers' expectations and remove usability barriers with their research and the insights they generate.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv.png 200w\" alt=\"\u201eMVV\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Michael Albrecht & Hartmut Krietemeyer,<\/strong> M\u00fcnchner Verkehrs- und Tarifverbund GmbH (MVV)<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Telekom' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-mffg5pml' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>Relaunch success<\/strong>\r\n\r\nTogether with SKOPOS NOVA, we have successfully relaunched our homepage <a class=\"nova-pink-white\" href=\"https:\/\/www.telekom.de\/\" target=\"_blank\" rel=\"noopener\">www.telekom.de<\/a>.\r\nFrom the very beginning, the collaboration was very professional, so we felt comfortable at all times. We will continue to rely on Till and Juliana's technical and methodological expertise in future projects.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01-80x80.png 80w, hhttps:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01.png 200w\" alt=\"\u201eT\u201ctelecom\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Kevin Kr\u00fcger, <\/strong>Deutsche Telekom Privatkunden-Vertrieb GmbH,\r\nUsability Experte, Internet Sales & Service<\/span><\/div>\r\n[\/av_content_slide]\r\n[\/av_content_slider]\r\n\r\n[av_content_slider heading='' columns='1' navigation='dots' control_layout='av-control-default' nav_visibility_desktop='' nav_arrow_color='' nav_arrow_bg_color='' nav_dots_color='' nav_dot_active_color='' margin='' margin_sync='true' padding='20px' padding_sync='true' av-desktop-margin='' av-desktop-margin_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-margin='' av-medium-margin_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-margin='' av-small-margin_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-margin='' av-mini-margin_sync='true' av-mini-padding='' av-mini-padding_sync='true' font_color='' color='' background_color='bg_simple' bg_color='#ffffff' gradient_color_direction='vertical' gradient_color_1='#000000' gradient_color_2='#ffffff' gradient_color_3='' border='' border_width='' border_width_sync='true' border_color='' border_radius='' border_radius_sync='true' box_shadow='' box_shadow_style='0px,0px,0px,0px' box_shadow_color='' animation='slide' transition_speed='' autoplay='false' interval='8' heading_tag='' heading_class='' av-desktop-hide='aviaTBav-desktop-hide' av-medium-hide='aviaTBav-medium-hide' id='' custom_class='nova-testimonial-slider-zitate nova-slider-quote-same-height' template_class='' av_uid='av-mffgfbz3' sc_version='1.0']\r\n[av_content_slide title='Stadtwerke Bonn' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-r28cni' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>UX Testing<\/strong>\r\n\r\nThanks to SKOPOS NOVA's flexible and professional approach, we were able to implement UX testing for our BONNmobil app perfectly, both in terms of time and cost, within the tight project schedule.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb.png 200w\" alt=\"\u201eT\u201ctelecom\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Simon Brand,<\/strong> Stadtwerke Bonn,\r\nMarketing Manager Communications Marketing\r\n<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Vaillant Group' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-1lxwxe6' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>Usability, specific recommendations for action<\/strong>\r\n\r\nWe have enjoyed working with NOVA for many years. The usability of our apps and web applications has been significantly improved thanks to specific recommendations for action. Till Winkler's team is professional, flexible and enjoys its work. It is a pleasure to work with them.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-logo-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-logo-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-logo-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/vaillant-group-logo.png 200w\" alt=\"\u201eAir Up\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Daniela Jargon,<\/strong> Vaillant Group,\r\nSenior Manager Market Research<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Stadtwerke Bonn' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-1a4rab2' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>UX Testing<\/strong>\r\n\r\nTogether with the federal city of Bonn, we will develop a mobility app for Bonn and the surrounding region as part of the 2035 Climate Plan. Whether BONNmobil can serve as the basis for connecting all existing mobility services in Bonn was to be evaluated through UX testing and live tests on site. SKOPOS NOVA was the ideal partner for this, professionally compiling test results covering all aspects and enabling us to develop a user-friendly solution in all respects based on the existing BONNmobil app.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/swb.png 200w\" alt=\"\u201eSWB\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Georg\u00a0Bechthold,<\/strong> Stadtwerke Bonn,\r\nDeputy Head of Communications Marketing\r\n<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='TC GROUP' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-23bld0u' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>UX Analyse Shop<\/strong>\r\n\r\nThe collaboration with SKOPOS NOVA was thoroughly professional and effective. The UX analysis of our shop provided us with valuable, actionable insights. I would recommend SKOPOS NOVA anytime.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-180x180.jpg\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/thecustomizationgroup-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/thecustomizationgroup-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/thecustomizationgroup-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2025\/09\/thecustomizationgroup.png 200w\" alt=\"\u201eAir Up\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Sven Hantke,<\/strong> tcgroup,\r\nHead of Enterprise Business<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Air Up' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-2ghqz72' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>UX Community \"Hydration Heroes\"<\/strong>\r\n\r\nAbove all, you (NOVA) stand for flexibility and speed, always being available and quality. With you, we have definitely discovered that the 24\/7 feedback channel from the community is extremely important and very beneficial for product development.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-180x180.jpg\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-180x180.jpg 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-80x80.jpg 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up-36x36.jpg 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/10\/air-up.jpg 200w\" alt=\"\u201eAir Up\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Elena Burth at HOLY UX,<\/strong> Air Up GmbH,\r\nConsumer Insights Analyst<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Brickmakers' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-2tshmq6' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>8 concept ideas \u2013 1 prototype<\/strong>\r\n\r\nOur colleagues at Skopos Nova created a relaxed and productive atmosphere throughout the design sprint. It was amazing how quickly they familiarised themselves with complex, unfamiliar topics. We look forward to future joint projects.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers_01-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers_01-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers_01-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2021\/01\/brickmakers_01.png 200w\" alt=\"\u201eBrickmakers\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Liana Frei,<\/strong> BRICKMAKERS GmbH,\r\nUX Designerin<\/span><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Monika Wack,<\/strong> BRICKMAKERS GmbH,\r\nProduct Ownerin<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='MVV' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-3n0muz2' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>Holistic UX Research<\/strong>\r\n\r\nWhether it's optimising our website or improving the user-friendliness of our timetable applications, the UX experts at SKOPOS NOVA have always helped to meet our customers' expectations and remove usability barriers with their research and the insights they generate.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv-80x80.png 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/mvv.png 200w\" alt=\"\u201eMVV\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Michael Albrecht & Hartmut Krietemeyer,<\/strong> M\u00fcnchner Verkehrs- und Tarifverbund GmbH (MVV)<\/span><\/div>\r\n[\/av_content_slide]\r\n[av_content_slide title='Telekom' heading_tag='' heading_class='' link='' link_dynamic='' linktarget='' title_attr='' av_uid='av-3y38kha' sc_version='1.0']\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2023\/09\/quote-e1695225704869.png\" alt=\"\" width=\"76\" height=\"66\" \/>\r\n\r\n<strong>Relaunch success<\/strong>\r\n\r\nTogether with SKOPOS NOVA, we have successfully relaunched our homepage <a class=\"nova-pink-white\" href=\"https:\/\/www.telekom.de\/\" target=\"_blank\" rel=\"noopener\">www.telekom.de<\/a>.\r\nFrom the very beginning, the collaboration was very professional, so we felt comfortable at all times. We will continue to rely on Till and Juliana's technical and methodological expertise in future projects.\r\n<div class=\"avia-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" class=\"avia-img-lazy-loading-1999 attachment-square size-square\" src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01-180x180.png\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01-180x180.png 180w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01-80x80.png 80w, hhttps:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01-36x36.png 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2026\/02\/telekom-01.png 200w\" alt=\"\u201eT\u201ctelecom\" width=\"180\" height=\"180\" \/><\/div>\r\n<div class=\"avia-testimonial-meta-mini\"><span class=\"avia-testimonial-subtitle \"><strong>Kevin Kr\u00fcger, <\/strong>Deutsche Telekom Privatkunden-Vertrieb GmbH,\r\nUsability Experte, Internet Sales & Service<\/span><\/div>\r\n[\/av_content_slide]\r\n[\/av_content_slider]\r\n\r\n[\/av_one_full][\/av_section]\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8v3ac69-3265d1ce3b5460574db4a9b740bd62fa\">\n#top .hr.hr-invisible.av-8v3ac69-3265d1ce3b5460574db4a9b740bd62fa{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-8v3ac69-3265d1ce3b5460574db4a9b740bd62fa hr-invisible  avia-builder-el-39  el_after_av_custom_layout  el_before_av_custom_layout  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n[av_section min_height='' min_height_pc='25' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='default' margin='' custom_margin='0px' av-desktop-custom_margin='' av-medium-custom_margin='' av-small-custom_margin='' 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av-desktop-css_position_location='' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location='' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location='' av-mini-css_position_z_index='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-gdk76t' sc_version='1.0']\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' background='bg_color' background_color='' background_gradient_direction='vertical' background_gradient_color1='#000000' background_gradient_color2='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' container_tag='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='' av_uid='av-41osi79' sc_version='1.0' admin_preview_bg='']\r\n<h2 style=\"text-align: center;\"><span style=\"font-size: 1.7rem;\">Selected References\r\n<\/span>Companies that place their trust in us<\/h2>\r\n[\/av_textblock]\r\n\r\n[\/av_one_full][av_partner heading='' type='grid' columns='8' navigation='arrows' 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animation='' link='' linktarget='' link_hover='' title_attr='' alt_attr='' mobile_display='' id='' custom_class='' aria_label='' av_uid='av-2cx7g21']\r\n\r\n[av_textblock size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#ffffff' id='' custom_class='' template_class='' av_uid='av-27qsmjt' sc_version='1.0' admin_preview_bg='']\r\n<span class=\"box_gross_text\">THERE CAN\u2019T BE GROWTH WITHOUT CHANGE<\/span>\r\n[\/av_textblock]\r\n\r\n[av_textblock fold_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#000000' fold_overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' 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css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' id='' custom_class='' template_class='' av_uid='av-jl4dl5' sc_version='1.0' admin_preview_bg='']\r\n\r\n[\/av_two_fifth]\r\n[\/av_section]\r\n\r\n\n<div id='av_section_5'  class='avia-section av-73dhltt-383d85a94e3a472f1f1084c56e7ab8e3 main_color avia-section-default avia-no-border-styling  avia-builder-el-43  el_after_av_custom_layout  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31329'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6rohzz5-f315c6e703a055c5f640c49762f8a741\">\n#top .hr.hr-invisible.av-6rohzz5-f315c6e703a055c5f640c49762f8a741{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6rohzz5-f315c6e703a055c5f640c49762f8a741 hr-invisible  avia-builder-el-44  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-623gf4x-64a8a992fffa9314ca16676b8f17bf70 av_one_full  avia-builder-el-45  el_after_av_hr  el_before_av_one_full  first flex_column_div  '     ><section  class='av_textblock_section av-5ovgczl-29e9a145c30b5e441a82ff0268653b49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">FAQ &#8211; UX Exploration<\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5hogsu9-5259a681617e75cc9a36faa2253a836b\">\n.flex_column.av-5hogsu9-5259a681617e75cc9a36faa2253a836b{\npadding:0 100px 0 100px;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-5hogsu9-5259a681617e75cc9a36faa2253a836b{\npadding:0 50px 0 50px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-5hogsu9-5259a681617e75cc9a36faa2253a836b{\npadding:0 10px 0 10px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-5hogsu9-5259a681617e75cc9a36faa2253a836b{\npadding:0 5px 0 5px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-5hogsu9-5259a681617e75cc9a36faa2253a836b{\npadding:0 5px 0 5px;\n}\n}\n<\/style>\n<div  id=\"faq-anzahl3\"  class='flex_column av-5hogsu9-5259a681617e75cc9a36faa2253a836b av_one_full  avia-builder-el-47  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x6og01-012275abdf691cd26b94747c340f96f3\">\n#top .togglecontainer.av-4x6og01-012275abdf691cd26b94747c340f96f3 p.toggler{\ncolor:#000000;\nborder-color:#ffffff;\n}\n#top .togglecontainer.av-4x6og01-012275abdf691cd26b94747c340f96f3 p.toggler.activeTitle{\nbackground-color:#ededed;\n}\n#top .togglecontainer.av-4x6og01-012275abdf691cd26b94747c340f96f3 p.toggler .toggle_icon{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-4x6og01-012275abdf691cd26b94747c340f96f3 p.toggler .toggle_icon > span{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-4x6og01-012275abdf691cd26b94747c340f96f3 .toggle_wrap .toggle_content{\ncolor:#000000;\nborder-color:#ffffff;\n}\n<\/style>\n<div  id=\"faq-liste\"  class='togglecontainer av-4x6og01-012275abdf691cd26b94747c340f96f3  avia-builder-el-48  el_before_av_codeblock  avia-builder-el-first  av-accordion-bg-alternate toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-f6xggx-f9cf141e36f37ed7a3afc4ba09e5a5f5'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Which method fits my question best: IDIs, group discussions, personas, or customer journey mapping?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Which method fits my question best: IDIs, group discussions, personas, or customer journey mapping?\" data-aria_expanded=\"Click to collapse: Which method fits my question best: IDIs, group discussions, personas, or customer journey mapping?\">Which method fits my question best: IDIs, group discussions, personas, or customer journey mapping?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>The choice depends on whether you want to understand causes, compare options, or structure complexity across channels. IDIs are best when you need deep insight into individual motivations, expectations, language, and barriers. Group discussions are useful when you want to compare perspectives or evaluate different concepts or variants. Personas and customer journey mapping synthesize insights: personas provide reliable user group profiles, while journey maps visualize touchpoints, friction points, information needs, and priorities.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-3vc5y3l-9000f89c781dd94a2b19957fdfda238b'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"In which product phase (idea, concept, prototype, live product) does each method deliver the most value?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: In which product phase (idea, concept, prototype, live product) does each method deliver the most value?\" data-aria_expanded=\"Click to collapse: In which product phase (idea, concept, prototype, live product) does each method deliver the most value?\">In which product phase (idea, concept, prototype, live product) does each method deliver the most value?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>IDIs provide value in all phases: early on to understand needs, contexts, and jobs-to-be-done, and later to explain the \u201cwhy\u201d behind metrics or feedback. Group discussions work best when concrete options exist (e.g., concept variants or different wording\/structure approaches). Personas are especially valuable when multiple stakeholders and sources need alignment. Journey mapping is strongest when you need to prioritize cross-channel experiences, especially before a relaunch or when recurring CX issues occur.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-3a864e9-95fc9a6b5a259e3b446a812289098265'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"How many users do we need for reliable results, and how much does this depend on target group and use case?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: How many users do we need for reliable results, and how much does this depend on target group and use case?\" data-aria_expanded=\"Click to collapse: How many users do we need for reliable results, and how much does this depend on target group and use case?\">How many users do we need for reliable results, and how much does this depend on target group and use case?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>A commonly cited guideline (Nielsen Norman Group) suggests that around five users can uncover a large share of major usability issues in many cases. However, the right sample size depends on your goal: are you evaluating a single flow or exploring diverse contexts, segments, and decision journeys? Once multiple target groups or complex journeys are involved, more participants or structured sampling is usually required. We are happy to help define a robust setup for your specific use case.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-32kmpmp-30d338b314b5ed594d8e4bc63f3a994e'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"How are suitable participants recruited, and can we also reach hard-to-access target groups?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: How are suitable participants recruited, and can we also reach hard-to-access target groups?\" data-aria_expanded=\"Click to collapse: How are suitable participants recruited, and can we also reach hard-to-access target groups?\">How are suitable participants recruited, and can we also reach hard-to-access target groups?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Recruitment starts with clear criteria: who qualifies, which attributes are essential, and who should be excluded. Together, we define a screening questionnaire and quotas if multiple segments are involved. We typically handle recruitment via specialized partner agencies, selected based on target group, market, and channel. Hard-to-reach audiences are also possible \u2013 success depends on realistic criteria, timing, and appropriate incentives.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2o66g1t-f22d415bc10899e827dcd32dd797c180'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"Remote or on-site: what criteria determine the setup, and what does it mean for timing, cost, and quality?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Remote or on-site: what criteria determine the setup, and what does it mean for timing, cost, and quality?\" data-aria_expanded=\"Click to collapse: Remote or on-site: what criteria determine the setup, and what does it mean for timing, cost, and quality?\">Remote or on-site: what criteria determine the setup, and what does it mean for timing, cost, and quality?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Remote studies are often more efficient when users are geographically distributed, fast iteration is required, or real-world usage context is important. On-site studies are especially valuable for complex tasks, sensitive topics, hardware-related usage, or environment-dependent behavior (e.g., retail, workshops, devices). Timing and cost are usually driven more by recruitment and logistics than by the method itself. Both setups can deliver high-quality results when tasks, moderation, and documentation are well designed.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-82x2ch-b692cf919610c64bd8dbfd24ce42095e'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"What materials do we need to provide to start a study?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What materials do we need to provide to start a study?\" data-aria_expanded=\"Click to collapse: What materials do we need to provide to start a study?\">What materials do we need to provide to start a study?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Usually, a clear decision need is sufficient: what questions should be answered and what decision follows (e.g., prioritization, concept choice, MVP scope). Helpful inputs include prototypes or current versions (if available) and existing knowledge from research, support, or analytics. If nothing clickable exists yet, sketches, screenshots, or process descriptions are enough. We jointly develop tasks, guides, and study design from there \u2013 no fully polished materials are required.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1n0sfvl-c7baaf119865381c6481e8f9a6079766'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-7' data-fake-id='#toggle-id-7' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-7' data-slide-speed=\"200\" data-title=\"In what format do we receive results, and how is implementation supported?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: In what format do we receive results, and how is implementation supported?\" data-aria_expanded=\"Click to collapse: In what format do we receive results, and how is implementation supported?\">In what format do we receive results, and how is implementation supported?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' aria-labelledby='toggle-toggle-id-7' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Typical outputs include a presentation report, synthesized findings with evidence (e.g., quotes, observations, sometimes clips), and a prioritized list of findings and recommendations. We often add concrete implications for UX, content, and process \u2013 e.g., as requirement lists, hypothesis lists, or suggested next experiments\/tests. We also recommend a results workshop to validate insights, define priorities, and translate findings into actionable backlog and roadmap items.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-18fhou9-5ddd56378b1a069b5c533fa2a3b6d17b'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-8' data-fake-id='#toggle-id-8' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-8' data-slide-speed=\"200\" data-title=\"What does \u201cUX Community\u201d mean in practice: how does operation work (invitation, activation, moderation, privacy), and how do we ensure continuous user feedback?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What does \u201cUX Community\u201d mean in practice: how does operation work (invitation, activation, moderation, privacy), and how do we ensure continuous user feedback?\" data-aria_expanded=\"Click to collapse: What does \u201cUX Community\u201d mean in practice: how does operation work (invitation, activation, moderation, privacy), and how do we ensure continuous user feedback?\">What does \u201cUX Community\u201d mean in practice: how does operation work (invitation, activation, moderation, privacy), and how do we ensure continuous user feedback?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-8' aria-labelledby='toggle-toggle-id-8' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>A UX community is a closed online platform with a stable pool of users (research panel) who repeatedly provide feedback on ideas, concepts, and prototypes. SKOPOS NOVA sets up the community, manages recruitment and onboarding, defines rules, consent, and roles, and ensures proper data protection processes. In ongoing operations, we plan and moderate activities with you, manage invitations and engagement, and analyze results in regular cycles. This provides continuous feedback with trend and pattern insights \u2013 without restarting research projects each time.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":26104,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-31329","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX Exploration | SKOPOS NOVA<\/title>\n<meta name=\"description\" content=\"\u2713UX Exploration \u25baIn-Depth-Interviews (IDIs \u25baGroup discussions \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Exploration | SKOPOS NOVA\" \/>\n<meta property=\"og:description\" content=\"\u2713UX Exploration \u25baIn-Depth-Interviews (IDIs \u25baGroup discussions \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS NOVA - UX Research &amp; 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