{"id":31267,"date":"2024-12-02T12:12:06","date_gmt":"2024-12-02T11:12:06","guid":{"rendered":"https:\/\/www.skopos-nova.de\/?page_id=31267"},"modified":"2026-06-17T10:51:18","modified_gmt":"2026-06-17T08:51:18","slug":"focus-groups","status":"publish","type":"page","link":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups","title":{"rendered":"Focus Groups"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m35pi745-53bbc2b4ab9529a65132964369aa4e93\">\n.avia-section.av-m35pi745-53bbc2b4ab9529a65132964369aa4e93{\nbackground-color:#000000;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-m35pi745-53bbc2b4ab9529a65132964369aa4e93 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m35pi745-53bbc2b4ab9529a65132964369aa4e93 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-2vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='2' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a\">\n#top .av_textblock_section.av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a .avia_textblock{\nfont-size:15px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left; font-size: 1.5rem; color: white;\">Services &gt; <a class=\"tree-service\" href=\"\/en\/services\/ux-exploration\">UX Exploration<\/a><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311\">\n#top .hr.hr-invisible.av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311 hr-invisible  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d\">\n.avia-section.av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-100px;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5f31uu5-20f88efd499b443a06ea0bb818b575b9 av_one_full  avia-builder-el-4  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><section  class='av_textblock_section av-99nvc3h-fa56e73240bbd239af6b2c7c8287ae58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; color: #ff9c1b;\"><strong><span class=\"nova-orange-black\">UX Exploration<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-vx38il-da497299284e3babc730670ba8474e14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Focus Groups<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8xyxvel-8621f0fc0e57a836dcd275de2b11067a\">\n#top .hr.av-8xyxvel-8621f0fc0e57a836dcd275de2b11067a{\nmargin-top:-10px;\nmargin-bottom:20px;\n}\n.hr.av-8xyxvel-8621f0fc0e57a836dcd275de2b11067a .hr-inner{\nwidth:250px;\nborder-color:#ff0059;\n}\n<\/style>\n<div  class='hr av-8xyxvel-8621f0fc0e57a836dcd275de2b11067a hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mqf40s0a-9a640cc4a54650fa3a89ccf83d261091 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Group discussions are a qualitative research method in which moderated group interactions make diverse perspectives, collective opinions and creative solution approaches of the target group visible. The resulting group dynamics deliver insights that remain hidden in individual interviews and give companies a decisive strategic advantage in product development and marketing strategy.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqf40msz-cc294503c3723852d323a96dd4a3b322\">\n#top .hr.hr-invisible.av-mqf40msz-cc294503c3723852d323a96dd4a3b322{\nheight:70px;\n}\n<\/style>\n<div  class='hr av-mqf40msz-cc294503c3723852d323a96dd4a3b322 hr-invisible  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16qgq59-9c1157d2e45b9580461f89e80387fc4a\">\n.avia-section.av-16qgq59-9c1157d2e45b9580461f89e80387fc4a{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-16qgq59-9c1157d2e45b9580461f89e80387fc4a .av-extra-border-element .av-extra-border-inner{\nbackground-color:#0d2b43;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-16qgq59-9c1157d2e45b9580461f89e80387fc4a main_color avia-section-small avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-10vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='10' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9\">\n#top .hr.hr-invisible.av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9 hr-invisible  avia-builder-el-11  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7\">\n.avia-section.av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7{\nbackground-color:#0d2b43;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7 main_color avia-section-small avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1iavan1-3489b1986bddd2a3bb96a8ee189bfa1f av_one_full  avia-builder-el-13  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-auaa0t-7932c65998471621c262e42c423ee4c6\">\n#top .hr.hr-invisible.av-auaa0t-7932c65998471621c262e42c423ee4c6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-auaa0t-7932c65998471621c262e42c423ee4c6 hr-invisible  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m35bns2i-e8727408d46723b6fd450f8913d3e02b\">\n#top .av_textblock_section.av-m35bns2i-e8727408d46723b6fd450f8913d3e02b .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-m35bns2i-e8727408d46723b6fd450f8913d3e02b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"color: white;\">Understanding diverse target group perspectives: Why individual opinions alone are not always enough<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede\">\n#top .av_textblock_section.av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><span style=\"font-weight: 600;\">Many companies face the challenge of gaining comprehensive insights into the dynamics of their target groups. Individual opinions are sometimes not enough to fully understand the diverse perspectives and opinions of customers. Creative solutions to problems or the development of new ideas are also often difficult in individual interviews.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nmu7bx-f5c27b819740906f33e0e9b029908559\">\n.avia-section.av-3nmu7bx-f5c27b819740906f33e0e9b029908559{\nbackground-color:#0d2b43;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-3nmu7bx-f5c27b819740906f33e0e9b029908559 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-3nmu7bx-f5c27b819740906f33e0e9b029908559 main_color avia-section-small avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-10vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='10' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33103kt-eea1937c6ba1054dd9f079a3bfef2a03\">\n#top .hr.hr-invisible.av-33103kt-eea1937c6ba1054dd9f079a3bfef2a03{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-33103kt-eea1937c6ba1054dd9f079a3bfef2a03 hr-invisible  avia-builder-el-18  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99\">\n.avia-section.av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99{\nbackground-color:#f2f2f2;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99 main_color avia-section-small avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-29jkial-803afc4d940da79fcca0445f1e274246 av_one_full  avia-builder-el-20  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8\">\n#top .hr.hr-invisible.av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8 hr-invisible  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ttar7h-4511304baff02ee9cea4a8303353c085 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Focus Groups: How group dynamics provide valuable insights into target group behavior<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0\">\n#top .av_textblock_section.av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Focus groups are an ideal method for gaining deeper and more diverse insights into the opinions and behaviors of your target group. The interaction in the group creates valuable dynamics that make individual attitudes and collective opinions visible. These dynamics also help in the development of proposed solutions and ideas, as the participants in the focus groups can feed off each other and complement each other. Focus groups allow you to understand both the common and divergent opinions within your target group, giving you a strategic advantage. The insights gained will help you to develop customized and effective solutions that meet the needs and expectations of your customers and increase their satisfaction.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1\">\n.avia-section.av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1{\nbackground-color:#f2f2f2;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-10vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='10' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vul7rx-b376caedbd762e6dfc6df9401ca94036\">\n#top .hr.hr-invisible.av-vul7rx-b376caedbd762e6dfc6df9401ca94036{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vul7rx-b376caedbd762e6dfc6df9401ca94036 hr-invisible  avia-builder-el-25  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe\">\n.avia-section.av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe main_color avia-section-small avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa\">\n#top .hr.hr-invisible.av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa hr-invisible  avia-builder-el-27  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m3rcshqf-0df77784d84a01dd23774407946b51b4 av_one_full  avia-builder-el-28  el_after_av_hr  el_before_av_one_full  first flex_column_div av-animated-generic pop-up  '     ><section  class='av_textblock_section av-m35br1or-4890f0d7f1235b3591c80db7d8784e97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Our focus groups offer you the decisive advantage of<\/h2>\n<\/div><\/section><\/div><div class='flex_column_table av-5gg1tx9-8dae3f8841a461c98f65400a761e7474 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5gg1tx9-8dae3f8841a461c98f65400a761e7474\">\n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\nborder-radius:0 0 0 0;\npadding:20px 0 0 0;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n<\/style>\n<div  class='flex_column av-5gg1tx9-8dae3f8841a461c98f65400a761e7474 av_one_full  avia-builder-el-30  el_after_av_one_full  avia-builder-el-last  first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic pop-up  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w3a6cj-2b5406265966aca63d89e05d1e73153c\">\n.avia-section.av-w3a6cj-2b5406265966aca63d89e05d1e73153c{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-w3a6cj-2b5406265966aca63d89e05d1e73153c .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_9'  class='avia-section av-w3a6cj-2b5406265966aca63d89e05d1e73153c main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  inclined-lines-nova avia-bg-style-scroll av-minimum-height av-minimum-height-5vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='5' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8nccr7n-a730455765f5c7723461566ba485aa42\">\n#top .hr.hr-invisible.av-8nccr7n-a730455765f5c7723461566ba485aa42{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-8nccr7n-a730455765f5c7723461566ba485aa42 hr-invisible  avia-builder-el-33  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_10'  class='avia-section av-88id2qr-37392c6c1646f68023c53eaf026b3e2b main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7iuircz-8fe3d1eaf9eb3ddcbd47b8ee4cba7ea0\">\n#top .hr.hr-invisible.av-7iuircz-8fe3d1eaf9eb3ddcbd47b8ee4cba7ea0{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-7iuircz-8fe3d1eaf9eb3ddcbd47b8ee4cba7ea0 hr-invisible  avia-builder-el-35  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-73gl24j-d7c33785e46f7aa87abd209469a978a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: left;\">FAQ<span style=\"text-transform: lowercase;\">s<\/span><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqf42k9x-efb62244fb9c5123b17ee0e301a88f65\">\n#top .togglecontainer.av-mqf42k9x-efb62244fb9c5123b17ee0e301a88f65 p.toggler{\ncolor:#000000;\nborder-color:#ffffff;\n}\n#top .togglecontainer.av-mqf42k9x-efb62244fb9c5123b17ee0e301a88f65 p.toggler.activeTitle{\nbackground-color:#ededed;\n}\n#top .togglecontainer.av-mqf42k9x-efb62244fb9c5123b17ee0e301a88f65 p.toggler .toggle_icon{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mqf42k9x-efb62244fb9c5123b17ee0e301a88f65 p.toggler .toggle_icon > span{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mqf42k9x-efb62244fb9c5123b17ee0e301a88f65 .toggle_wrap .toggle_content{\ncolor:#000000;\nborder-color:#ffffff;\n}\n<\/style>\n<div  id=\"faq-liste\"  class='togglecontainer av-mqf42k9x-efb62244fb9c5123b17ee0e301a88f65  avia-builder-el-37  el_after_av_textblock  avia-builder-el-last  av-accordion-bg-alternate toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-mqf41eby-5225df0f42c373c3b0b3a59a48185de0'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"What are group discussions and what are they used for?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What are group discussions and what are they used for?\" data-aria_expanded=\"Click to collapse: What are group discussions and what are they used for?\">What are group discussions and what are they used for?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Group discussions are moderated discussion rounds in which several participants from a target group discuss a topic together. They are used to capture diverse opinions, understand collective attitudes and jointly develop creative ideas or solution approaches that often do not emerge in individual interviews.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqf41pt7-2da0c043d278ab3dc0f5d3603dbc0627'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Who are group discussions suitable for?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Who are group discussions suitable for?\" data-aria_expanded=\"Click to collapse: Who are group discussions suitable for?\">Who are group discussions suitable for?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Group discussions are suitable for companies that want to gain a comprehensive picture of the opinions and behaviors of their target group, for example when developing new products, optimizing existing offerings or sharpening marketing strategies. Our UX research experts in Munich, Cologne and Berlin conduct group discussions for companies throughout Germany \u2013 on site or remotely, including in an international context.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqf41za7-aeef5514b175e73f33c34763159d8923'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"How many participants should a group discussion have?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: How many participants should a group discussion have?\" data-aria_expanded=\"Click to collapse: How many participants should a group discussion have?\">How many participants should a group discussion have?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>The optimal group size is typically between five and eight participants. Smaller groups of three to four people \u2013 known as mini-groups \u2013 are suitable for complex or sensitive topics where more speaking time per person is important. Larger groups of eight or more people increase the diversity of perspectives but make moderation more difficult and lead to quieter voices being heard less. The optimal size always depends on the topic and target group.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqf428kj-527a1c2096580f9011fd9b6f0c475126'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"What results do I get after the group discussions?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What results do I get after the group discussions?\" data-aria_expanded=\"Click to collapse: What results do I get after the group discussions?\">What results do I get after the group discussions?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>You receive a structured results report with prioritized recommendations for action that clearly shows both the shared and the divergent opinions of your target group. All insights are prepared in such a way that they can feed directly into product decisions, marketing strategies and UX optimizations.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqf42jpv-78cc8c35c753c1f3713fd910cffc8362'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"When are group discussions the better choice compared to quantitative surveys?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: When are group discussions the better choice compared to quantitative surveys?\" data-aria_expanded=\"Click to collapse: When are group discussions the better choice compared to quantitative surveys?\">When are group discussions the better choice compared to quantitative surveys?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Group discussions are superior to quantitative methods when it comes to understanding *why* users think or feel something \u2013 not just *how many*. They are particularly suitable in the early exploration phase, when hypotheses still need to be formed, or when social dynamics, language use and collective attitudes are relevant. Quantitative surveys are stronger when representative frequencies or statistical significance are required. Ideally, both methods are used sequentially.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6o5i8lf-991b081bb2674c59317fbee262165c5a\">\n.avia-section.av-6o5i8lf-991b081bb2674c59317fbee262165c5a{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-6o5i8lf-991b081bb2674c59317fbee262165c5a .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_11'  class='avia-section av-6o5i8lf-991b081bb2674c59317fbee262165c5a main_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  inclined-lines-nova avia-bg-style-scroll av-minimum-height av-minimum-height-5vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='5' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-69n6nkz-1f55370b58f0719389e47562ccf15d05\">\n#top .hr.hr-invisible.av-69n6nkz-1f55370b58f0719389e47562ccf15d05{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-69n6nkz-1f55370b58f0719389e47562ccf15d05 hr-invisible  avia-builder-el-39  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kp6sv7-01172205192f5221b5c9ea6380c8e288\">\n.avia-section.av-kp6sv7-01172205192f5221b5c9ea6380c8e288{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_12'  class='avia-section av-kp6sv7-01172205192f5221b5c9ea6380c8e288 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5c1z9yb-02c6e2ad0bf222e6989e7fd362e619f7\">\n#top .hr.hr-invisible.av-5c1z9yb-02c6e2ad0bf222e6989e7fd362e619f7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-5c1z9yb-02c6e2ad0bf222e6989e7fd362e619f7 hr-invisible  avia-builder-el-41  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4n8bmxv-5b4308ad65c41c43ecea09acfd161797 av_one_full  avia-builder-el-42  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-4hy5sbn-8deafa5d132197b96a83e5683b3c8dfc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center; color: black;\">Contact us<\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wp82ar-ebf77cfe495dc490eb906f4c3a73b134\">\n#top .hr.hr-invisible.av-3wp82ar-ebf77cfe495dc490eb906f4c3a73b134{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-3wp82ar-ebf77cfe495dc490eb906f4c3a73b134 hr-invisible  avia-builder-el-44  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3idie3n-f11d181a839512eeccbd4f3853769731\">\n.flex_column.av-3idie3n-f11d181a839512eeccbd4f3853769731{\nborder-radius:0px 10px 10px 0px;\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-3idie3n-f11d181a839512eeccbd4f3853769731 av_one_full  avia-builder-el-45  el_after_av_hr  el_before_av_one_third  first no_margin flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m34ctycg-e2b4554231fa244426bcfc48b3702ced\">\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m34ctycg-e2b4554231fa244426bcfc48b3702ced av-styling- av-hover-grow avia-align-center  avia-builder-el-46  avia-builder-el-no-sibling  hex-bild noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><span style=\"background-color: black;\">Melanie Kr\u00f6ger<br \/>\nUX Researcher Manager<\/span><\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24049 avia-img-lazy-loading-not-24049 avia_image ' src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px.jpg\" alt='Melanie Kr\u00f6ger' title='Melanie Kr\u00f6ger'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px.jpg 300w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-80x80.jpg 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-36x36.jpg 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uvykrn-eefaa82c8ab5fbdfe434c0d95ade7b09\">\n.flex_column.av-2uvykrn-eefaa82c8ab5fbdfe434c0d95ade7b09{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-2uvykrn-eefaa82c8ab5fbdfe434c0d95ade7b09 av_one_third  avia-builder-el-47  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ihsc0z-860017cd6e9e88eb980b9641967afb79\">\n.flex_column.av-2ihsc0z-860017cd6e9e88eb980b9641967afb79{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-2ihsc0z-860017cd6e9e88eb980b9641967afb79 av_one_third  avia-builder-el-48  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2lnuzia-5f41e3f9f65ae47e8745176897e16649 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"font-size: 25px; line-height: 1.5em;\">Melanie Kr\u00f6ger<\/strong><br \/>\n<span style=\"color: black; font-size: 19px;\">UX Research Manager<\/span><\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29t7rfn-3001d9e7e9db4ddfe559054187f05c3a\">\n.flex_column.av-29t7rfn-3001d9e7e9db4ddfe559054187f05c3a{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-29t7rfn-3001d9e7e9db4ddfe559054187f05c3a av_one_third  avia-builder-el-51  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1r01bz7-eb14972d90dbd46771c65f687ff215da\">\n.avia-section.av-1r01bz7-eb14972d90dbd46771c65f687ff215da{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-1r01bz7-eb14972d90dbd46771c65f687ff215da .av-extra-border-element .av-extra-border-inner{\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_13'  class='avia-section av-1r01bz7-eb14972d90dbd46771c65f687ff215da main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='100'><div class='container av-section-cont-open' style='height:100px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17tei8z-38e92540ee331f1cfe28649eea54012b\">\n#top .hr.hr-invisible.av-17tei8z-38e92540ee331f1cfe28649eea54012b{\nmargin-top:0px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-17tei8z-38e92540ee331f1cfe28649eea54012b hr-invisible  avia-builder-el-53  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v20fvn-819795df052e5ebb97490e9847a3e7b1\">\n.avia-section.av-v20fvn-819795df052e5ebb97490e9847a3e7b1{\nbackground-color:#020202;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_14'  class='avia-section av-v20fvn-819795df052e5ebb97490e9847a3e7b1 main_color avia-section-default avia-no-border-styling  avia-builder-el-54  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='0'><div class='container av-section-cont-open' style='height:0px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31267'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Many companies face the challenge of gaining comprehensive insights into the dynamics of their target groups. Individual opinions are sometimes not enough to fully understand the diverse perspectives and opinions of customers. Creative solutions to problems or the development of new ideas are also often difficult in individual interviews.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":31329,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-31267","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focus Groups | SKOPOS NOVA<\/title>\n<meta name=\"description\" content=\"\u25baGroup discussions \u25baFocus Groups \u25baIn-Depth-Interviews (IDIs) \u25baUX Exploration \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus Groups | SKOPOS NOVA\" \/>\n<meta property=\"og:description\" content=\"\u25baGroup discussions \u25baFocus Groups \u25baIn-Depth-Interviews (IDIs) \u25baUX Exploration \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS NOVA - UX Research &amp; Workshops\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T08:51:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2020\/10\/astronaut.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"357\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\\\/services\\\/ux-exploration\\\/focus-groups\",\"url\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\\\/services\\\/ux-exploration\\\/focus-groups\",\"name\":\"Focus Groups | SKOPOS NOVA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en#website\"},\"datePublished\":\"2024-12-02T11:12:06+00:00\",\"dateModified\":\"2026-06-17T08:51:18+00:00\",\"description\":\"\u25baGroup discussions \u25baFocus Groups \u25baIn-Depth-Interviews (IDIs) \u25baUX Exploration \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\\\/services\\\/ux-exploration\\\/focus-groups#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.skopos-nova.de\\\/en\\\/services\\\/ux-exploration\\\/focus-groups\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\\\/services\\\/ux-exploration\\\/focus-groups#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\\\/skopos-nova\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\\\/services\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"UX Exploration\",\"item\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\\\/services\\\/ux-exploration\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Focus Groups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en#website\",\"url\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\",\"name\":\"SKOPOS NOVA - UX Research &amp; Workshops\",\"description\":\"UX Research &amp; Workshops\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en#organization\"},\"alternateName\":\"SKOPOS NOVA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.skopos-nova.de\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en#organization\",\"name\":\"SKOPOS NOVA GmbH\",\"alternateName\":\"SKOPOS NOVA\",\"url\":\"https:\\\/\\\/www.skopos-nova.de\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.skopos-nova.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/nova_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.skopos-nova.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/nova_logo.png\",\"width\":300,\"height\":90,\"caption\":\"SKOPOS NOVA GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.skopos-nova.de\\\/en#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Focus Groups | SKOPOS NOVA","description":"\u25baGroup discussions \u25baFocus Groups \u25baIn-Depth-Interviews (IDIs) \u25baUX Exploration \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups","og_locale":"en_US","og_type":"article","og_title":"Focus Groups | SKOPOS NOVA","og_description":"\u25baGroup discussions \u25baFocus Groups \u25baIn-Depth-Interviews (IDIs) \u25baUX Exploration \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities","og_url":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups","og_site_name":"SKOPOS NOVA - UX Research &amp; Workshops","article_modified_time":"2026-06-17T08:51:18+00:00","og_image":[{"width":357,"height":419,"url":"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2020\/10\/astronaut.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups","url":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups","name":"Focus Groups | SKOPOS NOVA","isPartOf":{"@id":"https:\/\/www.skopos-nova.de\/en#website"},"datePublished":"2024-12-02T11:12:06+00:00","dateModified":"2026-06-17T08:51:18+00:00","description":"\u25baGroup discussions \u25baFocus Groups \u25baIn-Depth-Interviews (IDIs) \u25baUX Exploration \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities","breadcrumb":{"@id":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/focus-groups#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.skopos-nova.de\/en\/skopos-nova"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/www.skopos-nova.de\/en\/services"},{"@type":"ListItem","position":3,"name":"UX Exploration","item":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration"},{"@type":"ListItem","position":4,"name":"Focus Groups"}]},{"@type":"WebSite","@id":"https:\/\/www.skopos-nova.de\/en#website","url":"https:\/\/www.skopos-nova.de\/en","name":"SKOPOS NOVA - UX Research &amp; Workshops","description":"UX Research &amp; Workshops","publisher":{"@id":"https:\/\/www.skopos-nova.de\/en#organization"},"alternateName":"SKOPOS NOVA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.skopos-nova.de\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.skopos-nova.de\/en#organization","name":"SKOPOS NOVA GmbH","alternateName":"SKOPOS NOVA","url":"https:\/\/www.skopos-nova.de\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.skopos-nova.de\/en#\/schema\/logo\/image\/","url":"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2020\/11\/nova_logo.png","contentUrl":"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2020\/11\/nova_logo.png","width":300,"height":90,"caption":"SKOPOS NOVA GmbH"},"image":{"@id":"https:\/\/www.skopos-nova.de\/en#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/pages\/31267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/comments?post=31267"}],"version-history":[{"count":5,"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/pages\/31267\/revisions"}],"predecessor-version":[{"id":37216,"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/pages\/31267\/revisions\/37216"}],"up":[{"embeddable":true,"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/pages\/31329"}],"wp:attachment":[{"href":"https:\/\/www.skopos-nova.de\/en\/wp-json\/wp\/v2\/media?parent=31267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}