{"id":31235,"date":"2024-12-02T12:11:48","date_gmt":"2024-12-02T11:11:48","guid":{"rendered":"https:\/\/www.skopos-nova.de\/?page_id=31235"},"modified":"2026-06-17T10:50:56","modified_gmt":"2026-06-17T08:50:56","slug":"in-depth-interviews-idis","status":"publish","type":"page","link":"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/in-depth-interviews-idis","title":{"rendered":"In-Depth-Interviews (IDIs)"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m35pi745-53bbc2b4ab9529a65132964369aa4e93\">\n.avia-section.av-m35pi745-53bbc2b4ab9529a65132964369aa4e93{\nbackground-color:#000000;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-m35pi745-53bbc2b4ab9529a65132964369aa4e93 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m35pi745-53bbc2b4ab9529a65132964369aa4e93 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-2vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='2' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a\">\n#top .av_textblock_section.av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a .avia_textblock{\nfont-size:15px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left; font-size: 1.5rem; color: white;\">Services &gt; <a class=\"tree-service\" href=\"\/en\/services\/ux-exploration\">UX Exploration<\/a><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311\">\n#top .hr.hr-invisible.av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311 hr-invisible  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d\">\n.avia-section.av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-100px;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5f31uu5-20f88efd499b443a06ea0bb818b575b9 av_one_full  avia-builder-el-4  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><section  class='av_textblock_section av-99nvc3h-fa56e73240bbd239af6b2c7c8287ae58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; color: #ff9c1b;\"><strong><span class=\"nova-orange-black\">UX Exploration<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-vx38il-da497299284e3babc730670ba8474e14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">In-Depth-Interviews (IDIs)<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8xyxvel-8621f0fc0e57a836dcd275de2b11067a\">\n#top .hr.av-8xyxvel-8621f0fc0e57a836dcd275de2b11067a{\nmargin-top:-10px;\nmargin-bottom:20px;\n}\n.hr.av-8xyxvel-8621f0fc0e57a836dcd275de2b11067a .hr-inner{\nwidth:250px;\nborder-color:#ff0059;\n}\n<\/style>\n<div  class='hr av-8xyxvel-8621f0fc0e57a836dcd275de2b11067a hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mqf3wrp4-e9c97ed1949ac673a98a51874a31e0c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">In-Depth Interviews (IDIs) are a qualitative research method in which latent needs, emotions and unconscious behavioral motives of the target group are uncovered in intensive one-on-one conversations. They provide deep psychological understanding that aligns product development and marketing strategies precisely with the true drivers of user behavior \u2013 where standardized surveys reach their limits.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqf3wxly-2ccce5c65bd5596de6e0f76c238e300c\">\n#top .hr.hr-invisible.av-mqf3wxly-2ccce5c65bd5596de6e0f76c238e300c{\nheight:70px;\n}\n<\/style>\n<div  class='hr av-mqf3wxly-2ccce5c65bd5596de6e0f76c238e300c hr-invisible  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16qgq59-9c1157d2e45b9580461f89e80387fc4a\">\n.avia-section.av-16qgq59-9c1157d2e45b9580461f89e80387fc4a{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-16qgq59-9c1157d2e45b9580461f89e80387fc4a .av-extra-border-element .av-extra-border-inner{\nbackground-color:#0d2b43;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-16qgq59-9c1157d2e45b9580461f89e80387fc4a main_color avia-section-small avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-10vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='10' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9\">\n#top .hr.hr-invisible.av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9 hr-invisible  avia-builder-el-11  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7\">\n.avia-section.av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7{\nbackground-color:#0d2b43;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7 main_color avia-section-small avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1iavan1-3489b1986bddd2a3bb96a8ee189bfa1f av_one_full  avia-builder-el-13  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-auaa0t-7932c65998471621c262e42c423ee4c6\">\n#top .hr.hr-invisible.av-auaa0t-7932c65998471621c262e42c423ee4c6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-auaa0t-7932c65998471621c262e42c423ee4c6 hr-invisible  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m35bns2i-e8727408d46723b6fd450f8913d3e02b\">\n#top .av_textblock_section.av-m35bns2i-e8727408d46723b6fd450f8913d3e02b .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-m35bns2i-e8727408d46723b6fd450f8913d3e02b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"color: white;\">The invisible drivers of consumer behavior: How latent motives influence your customer decisions<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede\">\n#top .av_textblock_section.av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><span style=\"font-weight: 600;\">Hidden needs, motives, emotions and behavioral dispositions in your target group often have a major influence on measurable purchasing decisions, observable usage behavior, subjective product experience and the specific aspects of recommendations.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nmu7bx-f5c27b819740906f33e0e9b029908559\">\n.avia-section.av-3nmu7bx-f5c27b819740906f33e0e9b029908559{\nbackground-color:#0d2b43;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-3nmu7bx-f5c27b819740906f33e0e9b029908559 .av-extra-border-element 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avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99\">\n.avia-section.av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99{\nbackground-color:#f2f2f2;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99 main_color avia-section-small avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-29jkial-803afc4d940da79fcca0445f1e274246 av_one_full  avia-builder-el-20  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8\">\n#top .hr.hr-invisible.av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8 hr-invisible  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ttar7h-4511304baff02ee9cea4a8303353c085 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>In-depth interviews: How to discover latent needs and emotional insights of your target group<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0\">\n#top .av_textblock_section.av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Our in-depth interviews offer an effective solution for gaining detailed insights into the thoughts and feelings of your customers. Through intensive, personal interviews, we capture not only explicit but also latent needs and desires of your target group. This qualitative research method enables us to explore deeper psychological and emotional aspects that often remain hidden. Our experts conduct the interviews according to the highest methodological standards and systematically analyze the results in order to derive clear and actionable recommendations for action. In this way, we help you to make well-founded decisions that align your product development and marketing strategies precisely with the needs of your customers. The insights gained lead to innovative solutions that sustainably increase both customer satisfaction and business success.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1\">\n.avia-section.av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1{\nbackground-color:#f2f2f2;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-10vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='10' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vul7rx-b376caedbd762e6dfc6df9401ca94036\">\n#top .hr.hr-invisible.av-vul7rx-b376caedbd762e6dfc6df9401ca94036{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vul7rx-b376caedbd762e6dfc6df9401ca94036 hr-invisible  avia-builder-el-25  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe\">\n.avia-section.av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe main_color avia-section-small avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa\">\n#top .hr.hr-invisible.av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa hr-invisible  avia-builder-el-27  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m3rcshqf-0df77784d84a01dd23774407946b51b4 av_one_full  avia-builder-el-28  el_after_av_hr  el_before_av_one_full  first flex_column_div av-animated-generic pop-up  '     ><section  class='av_textblock_section av-m35br1or-4890f0d7f1235b3591c80db7d8784e97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How we ensure that real added value is created<\/h2>\n<\/div><\/section><\/div><div class='flex_column_table av-5gg1tx9-8dae3f8841a461c98f65400a761e7474 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5gg1tx9-8dae3f8841a461c98f65400a761e7474\">\n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\nborder-radius:0 0 0 0;\npadding:20px 0 0 0;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n<\/style>\n<div  class='flex_column av-5gg1tx9-8dae3f8841a461c98f65400a761e7474 av_one_full  avia-builder-el-30  el_after_av_one_full  avia-builder-el-last  first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic pop-up  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-94ipk2r-64de5e2f98d50290eb7a872e3b6b2878\">\n.avia-section.av-94ipk2r-64de5e2f98d50290eb7a872e3b6b2878{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-94ipk2r-64de5e2f98d50290eb7a872e3b6b2878 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_9'  class='avia-section av-94ipk2r-64de5e2f98d50290eb7a872e3b6b2878 main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  inclined-lines-nova avia-bg-style-scroll av-minimum-height av-minimum-height-5vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='5' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8e0ka03-4a1446ef754ab73466510933ac9708f8\">\n#top .hr.hr-invisible.av-8e0ka03-4a1446ef754ab73466510933ac9708f8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-8e0ka03-4a1446ef754ab73466510933ac9708f8 hr-invisible  avia-builder-el-33  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_10'  class='avia-section av-86smfab-131edc2fa7ac5d49ef95701ef81444e0 main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7h3y3nn-fd6a476f37551a5eab4c78d93bfe57e3\">\n#top .hr.hr-invisible.av-7h3y3nn-fd6a476f37551a5eab4c78d93bfe57e3{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-7h3y3nn-fd6a476f37551a5eab4c78d93bfe57e3 hr-invisible  avia-builder-el-35  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-74ttltv-85df2af113ab4e8c8b99164e23171743 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: left;\">FAQ<span style=\"text-transform: lowercase;\">s<\/span><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqf3zfo4-7517a8faa860542ba4a1c10526de01ce\">\n#top .togglecontainer.av-mqf3zfo4-7517a8faa860542ba4a1c10526de01ce p.toggler{\ncolor:#000000;\nborder-color:#ffffff;\n}\n#top .togglecontainer.av-mqf3zfo4-7517a8faa860542ba4a1c10526de01ce p.toggler.activeTitle{\nbackground-color:#ededed;\n}\n#top .togglecontainer.av-mqf3zfo4-7517a8faa860542ba4a1c10526de01ce p.toggler .toggle_icon{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mqf3zfo4-7517a8faa860542ba4a1c10526de01ce p.toggler .toggle_icon > span{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mqf3zfo4-7517a8faa860542ba4a1c10526de01ce .toggle_wrap .toggle_content{\ncolor:#000000;\nborder-color:#ffffff;\n}\n<\/style>\n<div  id=\"faq-liste\"  class='togglecontainer av-mqf3zfo4-7517a8faa860542ba4a1c10526de01ce  avia-builder-el-37  el_after_av_textblock  avia-builder-el-last  av-accordion-bg-alternate toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-mqf3y5gw-83da84ea636a54b6dcf89e7f93853bf7'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"What are In-Depth Interviews and what are they used for?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What are In-Depth Interviews and what are they used for?\" data-aria_expanded=\"Click to collapse: What are In-Depth Interviews and what are they used for?\">What are In-Depth Interviews and what are they used for?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>In-Depth Interviews, IDIs or depth interviews for short, are intensive one-on-one conversations in which experienced UX researchers specifically explore the needs, emotions and unconscious behavioral motives of the target group. They are used when superficial surveys are not sufficient and a deep understanding of customers&#8217; thoughts and feelings is needed.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqf3ygq9-98ac0167841baa502c1038b8b375f204'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Who are In-Depth Interviews suitable for?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Who are In-Depth Interviews suitable for?\" data-aria_expanded=\"Click to collapse: Who are In-Depth Interviews suitable for?\">Who are In-Depth Interviews suitable for?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Depth interviews are suitable for companies that want to understand their target group on a deeper psychological level, for example to develop new products, optimize the customer experience or sharpen their marketing strategy. Our UX research experts in Munich, Cologne and Berlin conduct IDIs for companies throughout Germany \u2013 on site or remotely, including in an international context.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqf3ysdq-37f6e02eee46608c4a79ce42ba40fdba'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"What is the difference between In-Depth Interviews and group discussions?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What is the difference between In-Depth Interviews and group discussions?\" data-aria_expanded=\"Click to collapse: What is the difference between In-Depth Interviews and group discussions?\">What is the difference between In-Depth Interviews and group discussions?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>In-Depth Interviews provide deep, individual insights into the motivations, experiences and unconscious behavioral patterns of individual people, without influence from others. Group discussions, on the other hand, create dynamics: statements are commented on, questioned and developed further, which makes collective opinions and social norms visible. IDIs are particularly suitable for sensitive topics or when individual drivers are the focus; group discussions are stronger when group attitudes or creative ideas are sought.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqf3z3p5-76e0ac94a4275f78f56349a1430c0bb2'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"How many In-Depth Interviews are necessary for meaningful results?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: How many In-Depth Interviews are necessary for meaningful results?\" data-aria_expanded=\"Click to collapse: How many In-Depth Interviews are necessary for meaningful results?\">How many In-Depth Interviews are necessary for meaningful results?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>According to the principle of theoretical saturation \u2013 the point from which new interviews provide hardly any new insights \u2013 6 to 10 interviews per segment are often needed for homogeneous target groups. For heterogeneous target groups or multiple segments, the number increases accordingly. As a rule of thumb: fewer interviews with more depth rather than many superficial conversations. We advise you on the optimal sample planning for your specific question.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqf3zefe-4b68acdbe0f2ae521c651ea650bd1a52'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"What does an In-Depth Interview study cost?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What does an In-Depth Interview study cost?\" data-aria_expanded=\"Click to collapse: What does an In-Depth Interview study cost?\">What does an In-Depth Interview study cost?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>The cost depends on the number of interviews, the target group and the scope of the analysis. We would be happy to prepare a no-obligation quote tailored precisely to your requirements.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6thmthf-daf8f57e4b77eb98906b65a0743d9914\">\n.avia-section.av-6thmthf-daf8f57e4b77eb98906b65a0743d9914{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-6thmthf-daf8f57e4b77eb98906b65a0743d9914 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_11'  class='avia-section av-6thmthf-daf8f57e4b77eb98906b65a0743d9914 main_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  inclined-lines-nova avia-bg-style-scroll av-minimum-height av-minimum-height-5vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='5' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-675vmtf-34cc714fa3718f54583fd116629c7539\">\n#top .hr.hr-invisible.av-675vmtf-34cc714fa3718f54583fd116629c7539{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-675vmtf-34cc714fa3718f54583fd116629c7539 hr-invisible  avia-builder-el-39  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5nu6mg3-d1f7ee140711c8f10577dc02c2483682\">\n.avia-section.av-5nu6mg3-d1f7ee140711c8f10577dc02c2483682{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_12'  class='avia-section av-5nu6mg3-d1f7ee140711c8f10577dc02c2483682 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5428h9f-db9b403f8f7e922df8a827affbbb0c92\">\n#top .hr.hr-invisible.av-5428h9f-db9b403f8f7e922df8a827affbbb0c92{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-5428h9f-db9b403f8f7e922df8a827affbbb0c92 hr-invisible  avia-builder-el-41  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4s0swv7-4e8c29d8e4d477c702c49bc6d45f11b7 av_one_full  avia-builder-el-42  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-4gnlosj-ba53ffc49d8a0c86d3e1946e2fbf4e1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center; color: black;\">Contact us<\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3shtj4z-da75c8dd8934e3ec0d749c9d9045c9f9\">\n#top .hr.hr-invisible.av-3shtj4z-da75c8dd8934e3ec0d749c9d9045c9f9{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-3shtj4z-da75c8dd8934e3ec0d749c9d9045c9f9 hr-invisible  avia-builder-el-44  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nac4qr-6431af906caa54b0afc7b36ada082112\">\n.flex_column.av-3nac4qr-6431af906caa54b0afc7b36ada082112{\nborder-radius:0px 10px 10px 0px;\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-3nac4qr-6431af906caa54b0afc7b36ada082112 av_one_full  avia-builder-el-45  el_after_av_hr  el_before_av_one_third  first no_margin flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m34ctycg-e2b4554231fa244426bcfc48b3702ced\">\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m34ctycg-e2b4554231fa244426bcfc48b3702ced av-styling- av-hover-grow avia-align-center  avia-builder-el-46  avia-builder-el-no-sibling  hex-bild noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><span style=\"background-color: black;\">Melanie Kr\u00f6ger<br \/>\nUX Researcher Manager<\/span><\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24049 avia-img-lazy-loading-not-24049 avia_image ' src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px.jpg\" alt='Melanie Kr\u00f6ger' title='Melanie Kr\u00f6ger'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px.jpg 300w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-80x80.jpg 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-36x36.jpg 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31860wz-e3a4c0c486a3d4571199fdbf68dc2962\">\n.flex_column.av-31860wz-e3a4c0c486a3d4571199fdbf68dc2962{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-31860wz-e3a4c0c486a3d4571199fdbf68dc2962 av_one_third  avia-builder-el-47  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2optqxv-e3ef0eca3c41fdbc91574ef489d4c41c\">\n.flex_column.av-2optqxv-e3ef0eca3c41fdbc91574ef489d4c41c{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-2optqxv-e3ef0eca3c41fdbc91574ef489d4c41c av_one_third  avia-builder-el-48  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2lnuzia-5f41e3f9f65ae47e8745176897e16649 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"font-size: 25px; line-height: 1.5em;\">Melanie Kr\u00f6ger<\/strong><br \/>\n<span style=\"color: black; font-size: 19px;\">UX Research Manager<\/span><\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-298k0pv-841d946382c25c67a4eec93bc0da986b\">\n.flex_column.av-298k0pv-841d946382c25c67a4eec93bc0da986b{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-298k0pv-841d946382c25c67a4eec93bc0da986b av_one_third  avia-builder-el-51  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qe6q1v-0ca93b579995b1f9a744330f950600a8\">\n.avia-section.av-1qe6q1v-0ca93b579995b1f9a744330f950600a8{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-1qe6q1v-0ca93b579995b1f9a744330f950600a8 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_13'  class='avia-section av-1qe6q1v-0ca93b579995b1f9a744330f950600a8 main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='100'><div class='container av-section-cont-open' style='height:100px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1aunjqb-254b2a0b45321c8986a7988126b630c8\">\n#top .hr.hr-invisible.av-1aunjqb-254b2a0b45321c8986a7988126b630c8{\nmargin-top:0px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-1aunjqb-254b2a0b45321c8986a7988126b630c8 hr-invisible  avia-builder-el-53  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7mlwj-1eeb4a78f80cb6236b113bdb0b71da4b\">\n.avia-section.av-t7mlwj-1eeb4a78f80cb6236b113bdb0b71da4b{\nbackground-color:#020202;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_14'  class='avia-section av-t7mlwj-1eeb4a78f80cb6236b113bdb0b71da4b main_color avia-section-default avia-no-border-styling  avia-builder-el-54  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='0'><div class='container av-section-cont-open' style='height:0px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31235'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Hidden needs, motives, emotions and behavioral dispositions in your target group often have a major influence on measurable purchasing decisions, observable usage behavior, subjective product experience and the specific aspects of recommendations.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":31329,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-31235","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In-Depth-Interviews (IDIs) | SKOPOS NOVA<\/title>\n<meta name=\"description\" content=\"\u25baIn-Depth-Interviews (IDIs) \u2713UX Exploration \u25baGroup discussions \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/in-depth-interviews-idis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-Depth-Interviews (IDIs) | SKOPOS NOVA\" \/>\n<meta property=\"og:description\" content=\"\u25baIn-Depth-Interviews (IDIs) \u2713UX Exploration \u25baGroup discussions \u25baPersonas \u25baCustomer Journey Mapping \u25baUX Communities\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos-nova.de\/en\/services\/ux-exploration\/in-depth-interviews-idis\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS NOVA - UX Research &amp; 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