{"id":31014,"date":"2024-12-02T13:11:53","date_gmt":"2024-12-02T12:11:53","guid":{"rendered":"https:\/\/www.skopos-nova.de\/?page_id=31014"},"modified":"2026-06-18T10:29:58","modified_gmt":"2026-06-18T08:29:58","slug":"usability-test","status":"publish","type":"page","link":"https:\/\/www.skopos-nova.de\/en\/services\/ux-evaluation\/usability-test","title":{"rendered":"Usability Test"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m35pi745-53bbc2b4ab9529a65132964369aa4e93\">\n.avia-section.av-m35pi745-53bbc2b4ab9529a65132964369aa4e93{\nbackground-color:#000000;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-m35pi745-53bbc2b4ab9529a65132964369aa4e93 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m35pi745-53bbc2b4ab9529a65132964369aa4e93 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-2vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='2' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a\">\n#top .av_textblock_section.av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a .avia_textblock{\nfont-size:15px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m3pmvpsi-06d186f243a45af1b6f96ed034c88f4a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left; font-size: 1.5rem; color: white;\">Services &gt; <a class=\"tree-service\" href=\"\/en\/services\/ux-evaluation\">UX Evaluation<\/a><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311\">\n#top .hr.hr-invisible.av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-tsrgrh-41a86dde4e5d202cfea6ea2945a1c311 hr-invisible  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d\">\n.avia-section.av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-100px;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-5srjmfx-cabd09d44bee9d42fa6644af908dff6d main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5f31uu5-20f88efd499b443a06ea0bb818b575b9 av_one_full  avia-builder-el-4  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><section  class='av_textblock_section av-99nvc3h-fa56e73240bbd239af6b2c7c8287ae58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; color: #ff9c1b;\"><strong><span class=\"nova-orange-black\">UX Evaluation<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-vx38il-da497299284e3babc730670ba8474e14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Usability Test<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8xyxvel-9ade910bfe9d2cdeb5bb12083f1df612\">\n#top .hr.av-8xyxvel-9ade910bfe9d2cdeb5bb12083f1df612{\nmargin-top:-10px;\nmargin-bottom:20px;\n}\n.hr.av-8xyxvel-9ade910bfe9d2cdeb5bb12083f1df612 .hr-inner{\nwidth:250px;\nborder-color:#00e997;\n}\n<\/style>\n<div  class='hr av-8xyxvel-9ade910bfe9d2cdeb5bb12083f1df612 hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mqj8aqxy-31cf9d81cc0d6ae33c3045ca7f46aa58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">A Usability Test is an empirical evaluation method in which real users are observed interacting with a digital or physical product in realistic scenarios. The method uncovers weak points and barriers in the user experience and delivers prioritized recommendations for action, before usability problems negatively affect brand perception or revenue.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqj8a76n-1fca4b56bb82d0c503fc56274e534e25\">\n#top .hr.hr-invisible.av-mqj8a76n-1fca4b56bb82d0c503fc56274e534e25{\nheight:70px;\n}\n<\/style>\n<div  class='hr av-mqj8a76n-1fca4b56bb82d0c503fc56274e534e25 hr-invisible  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16qgq59-9c1157d2e45b9580461f89e80387fc4a\">\n.avia-section.av-16qgq59-9c1157d2e45b9580461f89e80387fc4a{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-16qgq59-9c1157d2e45b9580461f89e80387fc4a .av-extra-border-element .av-extra-border-inner{\nbackground-color:#0d2b43;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-16qgq59-9c1157d2e45b9580461f89e80387fc4a main_color avia-section-small avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-10vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='10' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9\">\n#top .hr.hr-invisible.av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lxua3h-21cfd3a2068acdcad8ab4deb27b40fb9 hr-invisible  avia-builder-el-11  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7\">\n.avia-section.av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7{\nbackground-color:#0d2b43;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-41odd31-0e56d5cb8901fcdd80d15e581679d7d7 main_color avia-section-small avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1iavan1-3489b1986bddd2a3bb96a8ee189bfa1f av_one_full  avia-builder-el-13  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-auaa0t-7932c65998471621c262e42c423ee4c6\">\n#top .hr.hr-invisible.av-auaa0t-7932c65998471621c262e42c423ee4c6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-auaa0t-7932c65998471621c262e42c423ee4c6 hr-invisible  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m35bns2i-e8727408d46723b6fd450f8913d3e02b\">\n#top .av_textblock_section.av-m35bns2i-e8727408d46723b6fd450f8913d3e02b .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-m35bns2i-e8727408d46723b6fd450f8913d3e02b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"color: white;\">How a lack of usability can have a negative impact on brand perception and sales<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede\">\n#top .av_textblock_section.av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-n14w0t-6f52a4da9cba5e4b2ee13fbf9ce45ede '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\"><span style=\"font-weight: 600;\">Many companies face the challenge of developing digital and haptic products that are intuitive and user-friendly. There is often a lack of in-depth knowledge about how real users interact with a website, app or software. Without this insight, there is a risk that usability issues go undetected, leading to user frustration, increased bounce rates and ultimately lost revenue. A poor user experience can also have a negative impact on brand perception and make customer loyalty more difficult.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nmu7bx-f5c27b819740906f33e0e9b029908559\">\n.avia-section.av-3nmu7bx-f5c27b819740906f33e0e9b029908559{\nbackground-color:#0d2b43;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-3nmu7bx-f5c27b819740906f33e0e9b029908559 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-3nmu7bx-f5c27b819740906f33e0e9b029908559 main_color avia-section-small avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-10vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='10' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33103kt-eea1937c6ba1054dd9f079a3bfef2a03\">\n#top .hr.hr-invisible.av-33103kt-eea1937c6ba1054dd9f079a3bfef2a03{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-33103kt-eea1937c6ba1054dd9f079a3bfef2a03 hr-invisible  avia-builder-el-18  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99\">\n.avia-section.av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99{\nbackground-color:#f2f2f2;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-2ggupa5-31a46e6836750adf61a24c71dbb8ca99 main_color avia-section-small avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-29jkial-803afc4d940da79fcca0445f1e274246 av_one_full  avia-builder-el-20  avia-builder-el-no-sibling  first flex_column_div av-animated-generic pop-up  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8\">\n#top .hr.hr-invisible.av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-29m4o71-38034d5b42ae84c91f358d70df9f0ae8 hr-invisible  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ttar7h-4511304baff02ee9cea4a8303353c085 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Usability tests: identify weak points and improve user-friendliness<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0\">\n#top .av_textblock_section.av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-1q9d2xp-8cbeb18e82806005aede0b4092c3c7e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Our usability tests offer a targeted and effective method for checking and optimizing the user-friendliness of your haptic or digital products. By observing and analyzing the behavior of real users in realistic usage scenarios, we identify weaknesses and barriers in the user experience. Our experts carry out these tests under controlled conditions using state-of-the-art technologies to record and analyze user interactions. The results provide detailed insights into the user experience and reveal specific problem areas that require improvement. Based on the test results, we develop concrete recommendations and proposed solutions to help you significantly improve the usability of your product. In this way, you can ensure that your digital products are not only functional, but also intuitive and pleasant to use, which strengthens the satisfaction and loyalty of your users.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1\">\n.avia-section.av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1{\nbackground-color:#f2f2f2;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.avia-section.av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-1b0nztp-3bf6a9f0315c8cb6f29f917c5d54e5e1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-10vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='10' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vul7rx-b376caedbd762e6dfc6df9401ca94036\">\n#top .hr.hr-invisible.av-vul7rx-b376caedbd762e6dfc6df9401ca94036{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vul7rx-b376caedbd762e6dfc6df9401ca94036 hr-invisible  avia-builder-el-25  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe\">\n.avia-section.av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:0px;\nmargin-bottom:-40px;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-30c70m5-2b68a1f9e706f1c06d140e6832ab03fe main_color avia-section-small avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa\">\n#top .hr.hr-invisible.av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-19gkyn1-8887b302c2a7eda719853acf4b4db1fa hr-invisible  avia-builder-el-27  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-m3rcshqf-0df77784d84a01dd23774407946b51b4 av_one_full  avia-builder-el-28  el_after_av_hr  el_before_av_one_full  first flex_column_div av-animated-generic pop-up  '     ><section  class='av_textblock_section av-m35br1or-4890f0d7f1235b3591c80db7d8784e97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Our usability tests meet the highest standards<\/h2>\n<\/div><\/section><\/div><div class='flex_column_table av-5gg1tx9-8dae3f8841a461c98f65400a761e7474 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5gg1tx9-8dae3f8841a461c98f65400a761e7474\">\n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\nborder-radius:0 0 0 0;\npadding:20px 0 0 0;\n}\n\n@media only screen and (min-width: 990px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n\n@media only screen and (max-width: 479px){ \n.flex_column.av-5gg1tx9-8dae3f8841a461c98f65400a761e7474{\npadding:20px 0 0 0;\n}\n}\n<\/style>\n<div  class='flex_column av-5gg1tx9-8dae3f8841a461c98f65400a761e7474 av_one_full  avia-builder-el-30  el_after_av_one_full  avia-builder-el-last  first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic pop-up  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w25g3q-7e45ea38f5a3d3ab8304243c9870739b\">\n.avia-section.av-w25g3q-7e45ea38f5a3d3ab8304243c9870739b{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-w25g3q-7e45ea38f5a3d3ab8304243c9870739b .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_9'  class='avia-section av-w25g3q-7e45ea38f5a3d3ab8304243c9870739b main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  inclined-lines-nova avia-bg-style-scroll av-minimum-height av-minimum-height-5vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='5' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8ir73t2-389c94b03e9487c7e7b8cef63855cdb0\">\n#top .hr.hr-invisible.av-8ir73t2-389c94b03e9487c7e7b8cef63855cdb0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-8ir73t2-389c94b03e9487c7e7b8cef63855cdb0 hr-invisible  avia-builder-el-33  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div><div id='av_section_10'  class='avia-section av-scq7fq-50e561d281ae0138cf5316fe3fbbc4c3 main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  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lowercase;\">s<\/span><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqj8dnkh-ed42d271a35e243db5b5031676fad769\">\n#top .togglecontainer.av-mqj8dnkh-ed42d271a35e243db5b5031676fad769 p.toggler{\ncolor:#000000;\nborder-color:#ffffff;\n}\n#top .togglecontainer.av-mqj8dnkh-ed42d271a35e243db5b5031676fad769 p.toggler.activeTitle{\nbackground-color:#ededed;\n}\n#top .togglecontainer.av-mqj8dnkh-ed42d271a35e243db5b5031676fad769 p.toggler .toggle_icon{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mqj8dnkh-ed42d271a35e243db5b5031676fad769 p.toggler .toggle_icon > span{\ncolor:#000000;\nborder-color:#000000;\n}\n#top .togglecontainer.av-mqj8dnkh-ed42d271a35e243db5b5031676fad769 .toggle_wrap .toggle_content{\ncolor:#000000;\nborder-color:#ffffff;\n}\n<\/style>\n<div  id=\"faq-liste\"  class='togglecontainer av-mqj8dnkh-ed42d271a35e243db5b5031676fad769  avia-builder-el-37  el_after_av_textblock  avia-builder-el-last  av-accordion-bg-alternate toggle_close_all'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/FAQPage\" >\n<section class='av_toggle_section av-mqj8cgqn-2c53c494574310daeef1e3d22c7cff83'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"What is a Usability Test \u2013 and what is it not?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What is a Usability Test \u2013 and what is it not?\" data-aria_expanded=\"Click to collapse: What is a Usability Test \u2013 and what is it not?\">What is a Usability Test \u2013 and what is it not?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>A Usability Test is an empirical method in which real users are observed interacting with a product, in order to identify weak points and barriers in the user experience. What a Usability Test is not: not a market research instrument (it does not measure preferences or purchase intentions), not an A\/B test (it explains the why behind behaviors, not just the what) and not an expert assessment. It is the most direct method for understanding how real people actually deal with a product.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqj8cp8e-8137acb6b8c1858bb474be8d1c0048f2'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Which products is a Usability Test suitable for?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Which products is a Usability Test suitable for?\" data-aria_expanded=\"Click to collapse: Which products is a Usability Test suitable for?\">Which products is a Usability Test suitable for?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Usability Tests are suitable for digital products such as websites, apps and software, but also for physical products. Our team in Munich and Cologne has many years of experience with almost all types of products and adapts the test methodology individually to your specific product and target group.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqj8cxvi-98f9dd012ce27c1de1fb40f690ee1f2b'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"What results do I get after the Usability Test?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: What results do I get after the Usability Test?\" data-aria_expanded=\"Click to collapse: What results do I get after the Usability Test?\">What results do I get after the Usability Test?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>You receive a detailed results report with prioritized recommendations for action that concretely shows where the biggest usability problems lie and how they can be specifically resolved. All insights are prepared in such a way that they can feed directly into product development and UX optimization.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqj8d7lb-a410f88a19707f1b2f075bfc123a274d'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"How many participants are needed for a Usability Test?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: How many participants are needed for a Usability Test?\" data-aria_expanded=\"Click to collapse: How many participants are needed for a Usability Test?\">How many participants are needed for a Usability Test?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>The often-cited rule of thumb from Jakob Nielsen states that five participants uncover about 85% of the serious usability problems. However, this applies to homogeneous target groups and qualitative tests. For heterogeneous target groups or multiple user groups, 5 participants per segment are recommended. Quantitative usability tests, in which statistical metrics such as task completion rate or time-on-task are to be measured, require significantly larger samples \u2013 typically 30 to 100+ participants.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mqj8diye-27449db823f0f5cdc79c804dc70b7d77'  itemscope=\"itemscope\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"name\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"At what point in the development process should a Usability Test be conducted?\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: At what point in the development process should a Usability Test be conducted?\" data-aria_expanded=\"Click to collapse: At what point in the development process should a Usability Test be conducted?\">At what point in the development process should a Usability Test be conducted?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'   itemscope=\"itemscope\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Usability Tests make sense in almost every development phase \u2013 from early prototypes to the finished product. They are particularly valuable before a launch, after major redesigns or when usage data points to problems. Our team in Munich and Cologne advises you on the optimal test strategy for your project.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6okt2na-2f3781c256ef492d4bdda2d231a5c36a\">\n.avia-section.av-6okt2na-2f3781c256ef492d4bdda2d231a5c36a{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-6okt2na-2f3781c256ef492d4bdda2d231a5c36a .av-extra-border-element .av-extra-border-inner{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_11'  class='avia-section av-6okt2na-2f3781c256ef492d4bdda2d231a5c36a main_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  inclined-lines-nova avia-bg-style-scroll av-minimum-height av-minimum-height-5vw av-height-percent_width  container_wrap fullsize'   data-av_minimum_height_pc='5' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6c34dfq-3e7e2b69ae13a416394d6f3383a7f142\">\n#top .hr.hr-invisible.av-6c34dfq-3e7e2b69ae13a416394d6f3383a7f142{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-6c34dfq-3e7e2b69ae13a416394d6f3383a7f142 hr-invisible  avia-builder-el-39  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lameg6-c8e585c47fec018437d8ae9afb99e5b7\">\n.avia-section.av-lameg6-c8e585c47fec018437d8ae9afb99e5b7{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_12'  class='avia-section av-lameg6-c8e585c47fec018437d8ae9afb99e5b7 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-40  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5hgb5ly-0ec7cee802e90849bbbd326e3cf8a21b\">\n#top .hr.hr-invisible.av-5hgb5ly-0ec7cee802e90849bbbd326e3cf8a21b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-5hgb5ly-0ec7cee802e90849bbbd326e3cf8a21b hr-invisible  avia-builder-el-41  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4xc7rom-62ce0f9819bae644a243e4ca6b978bed av_one_full  avia-builder-el-42  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-4g0bmva-88aa5167e773ac4da8ff967f778656bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center; color: black;\">Contact us<\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xri8au-03f73a6ddf59ff3e3d9c64e097f7456f\">\n#top .hr.hr-invisible.av-3xri8au-03f73a6ddf59ff3e3d9c64e097f7456f{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-3xri8au-03f73a6ddf59ff3e3d9c64e097f7456f hr-invisible  avia-builder-el-44  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3juoe86-c9f166522040ff39c7c219077239c946\">\n.flex_column.av-3juoe86-c9f166522040ff39c7c219077239c946{\nborder-radius:0px 10px 10px 0px;\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-3juoe86-c9f166522040ff39c7c219077239c946 av_one_full  avia-builder-el-45  el_after_av_hr  el_before_av_one_third  first no_margin flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m34ctycg-e2b4554231fa244426bcfc48b3702ced\">\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-m34ctycg-e2b4554231fa244426bcfc48b3702ced .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m34ctycg-e2b4554231fa244426bcfc48b3702ced av-styling- av-hover-grow avia-align-center  avia-builder-el-46  avia-builder-el-no-sibling  hex-bild noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><span style=\"background-color: black;\">Melanie Kr\u00f6ger<br \/>\nUX Research Manager<\/span><\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-24049 avia-img-lazy-loading-not-24049 avia_image ' src=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px.jpg\" alt='Melanie Kr\u00f6ger' title='Melanie Kr\u00f6ger'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px.jpg 300w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-80x80.jpg 80w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-36x36.jpg 36w, https:\/\/www.skopos-nova.de\/wp-content\/uploads\/2022\/04\/Melanie-Kroeger_300px-180x180.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xblkti-640704d59243e70bf980f3eaa0220821\">\n.flex_column.av-2xblkti-640704d59243e70bf980f3eaa0220821{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-2xblkti-640704d59243e70bf980f3eaa0220821 av_one_third  avia-builder-el-47  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-99wjza-c59a4955cad0a438deeefb08d8786e20\">\n.flex_column.av-99wjza-c59a4955cad0a438deeefb08d8786e20{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-99wjza-c59a4955cad0a438deeefb08d8786e20 av_one_third  avia-builder-el-48  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2jivlvh-63e097f8a6f89634aeba3c7c46e32611 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"font-size: 25px; line-height: 1.5em;\">Melanie Kr\u00f6ger<\/strong><br \/>\n<span style=\"color: black; font-size: 19px;\">UX Research Manager<\/span><\/p>\n<\/div><\/section><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1x4zadi-2757f16006053908450a36cf30a63494\">\n.flex_column.av-1x4zadi-2757f16006053908450a36cf30a63494{\nborder-radius:0px 10px 10px 0px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-1x4zadi-2757f16006053908450a36cf30a63494 av_one_third  avia-builder-el-51  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1t15cva-4cc4bd3e09d10afe5942e31afc182c3d\">\n.avia-section.av-1t15cva-4cc4bd3e09d10afe5942e31afc182c3d{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n.avia-section.av-1t15cva-4cc4bd3e09d10afe5942e31afc182c3d .av-extra-border-element .av-extra-border-inner{\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_13'  class='avia-section av-1t15cva-4cc4bd3e09d10afe5942e31afc182c3d main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_section  el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='100'><div class='container av-section-cont-open' style='height:100px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-126ftxi-6a784d3feb667e2089d2d75ec6ab3608\">\n#top .hr.hr-invisible.av-126ftxi-6a784d3feb667e2089d2d75ec6ab3608{\nmargin-top:0px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-126ftxi-6a784d3feb667e2089d2d75ec6ab3608 hr-invisible  avia-builder-el-53  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse '><div class='av-extra-border-outer'><div class='av-extra-border-inner'><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u4fl5y-b9938fe2ffbf4eac4bf4306fec0642ad\">\n.avia-section.av-u4fl5y-b9938fe2ffbf4eac4bf4306fec0642ad{\nbackground-color:#020202;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_14'  class='avia-section av-u4fl5y-b9938fe2ffbf4eac4bf4306fec0642ad main_color avia-section-default avia-no-border-styling  avia-builder-el-54  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='0'><div class='container av-section-cont-open' style='height:0px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31014'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Many companies face the challenge of developing digital and haptic products that are intuitive and user-friendly. There is often a lack of in-depth knowledge about how real users interact with a website, app or software. 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