Understanding
Our methods have been proven tried and true throughout the years. We’ve grown to deeply understand peoples’ needs through quantitative and qualitative research. The only thing we don’t understand is why Elon Musk hasn’t called us yet. But that may still come.
PERSONAS
Let’s face it, personas can be cheesy. Fortunately, through a process of leveraging user research, qualitative methods, and online surveys ours are done well. Personas are much more than fictional people. They are a tool that can be used to create customer empathy, rally a team behind a goal, and ultimately promote more user centric conversations and decisions.
CUSTOMER JOURNEY MAPPING
Let’s face it, personas can be cheesy. Fortunately, through a process of leveraging user research, qualitative methods, and online surveys ours are done well. Personas are much more than fictional people. They are a tool that can be used to create customer empathy, rally a team behind a goal, and ultimately promote more user centric conversations and decisions.
CARD SORTING
With card sorting, we find out how your customers mentally group things. For example, how should a product be classified within your online store? Which topics or information on your site should belong together and can we label it in a way that resonates with your customer base. We offer both quantitative and qualitative card sorting to provide the best, most accurate results and can advise you on how to proceed after analyzing the outcome.
